• Sermon – Reading the Signs of the Times

     

    In the name of the Father and of the Son and of the Holy Spirit. Amen.

    One of the nicest things that I’ve been at this week was the annual dinner that the Shia Muslim community put on to celebrate Eid-al-adha. The festival of the sacrifice.

    Islam has the same story that Christians and Jews share, remembering Abraham being asked to sacrifice his son, only for God to provide a sheep to be sacrificed at the last minute. The only difference being that our Muslim friends speak of the son saved from being sacrificed as Ishmael – the son the Arab people believe themselves to be descended from. Christians and Jews tell the story about Isaac – the one they believe themselves to be descended from. Same story. Different son.

    The feast of the sacrifice is the biggest festival in the Islamic year and coincides with the days when the largest crowds are completing the hajj pilgrimage in Mecca.

    Christians don’t keep any festival over that story. It crops up in the lectionary but by and large we don’t particularly celebrate it.

    In Islam it is a day for celebration. For sharing food with those who have less than you do and for partying.

    And in Scotland, the Shia community has developed its own tradition of having a banquet for Eid and this week I was invited.

    Now, I always say yes when the Shias invite me to a party as I know that there will be all kinds of interesting people there.

    One of the interesting paradoxes of life is that though the ecumenical movement is in the doldrums, one of the places where I get to meet Christians from other Christian traditions is when Muslims invite us all together for food.

    And thus I found myself enjoying a very good curry and sitting next to someone who runs a Roman Catholic agency dedicated to eliminating poverty across the world and someone else working on ecological concerns and theology.

    It was fascinating to hear them talk to one another. And frightening too.

    The first people to suffer from Climate Change are the first people to suffer every time something happens to the world – the poor, the needy, the hungry.

    At the dinner table, these two people had much in common to talk about.

    I found myself asking one of them what theological ideas he was working on at the moment when thinking about ecological theology.

    He looked me straight in the eyes and said, “Well all we have to do these days is reach for the apocalyptic – that’s what describes the world we live in now”

    And that sense of reaching for the apocalyptic has stayed with me all week and stays with me as I read this morning’s gospel.

    There’s more than a hint of the apocalyptic about it.

    Firstly the claim from Jesus himself that he will pit father against son and daughter against mother and all the rest.

    I see Christ as a peacemaker but he didn’t see himself like that.

    Reading this text after two divisive referendums and paying even a passing glance at social media, we can see all kinds of people who once got on, at odds with one another. How common it has become to see people as being set against one another.

    He also said to the crowds, “When you see a cloud rising in the west, you immediately say, ‘It is going to rain’; and so it happens. And when you see the south wind blowing, you say, ‘There will be scorching heat’; and it happens. You hypocrites! You know how to interpret the appearance of earth and sky, but why do you not know how to interpret the present time?

    Our world is full of people who do not know how to interpret the present time.

    None of us I suspect quite know how we have ended up in the world of 2019. I am amongst those who didn’t expect to see racism and antisemitism rising, acceptance of same-sex couples stalling and xenophobia becoming a major political narrative.

    I just don’t know whether there were signs of the times. I do just know that I didn’t read them correctly.

    And I do just know that the signs of the times when it comes to the climate are there for all to see.

    “When you see a cloud rising in the west, you immediately say, ‘It is going to rain’; and so it happens. And when you see the south wind blowing, you say, ‘There will be scorching heat’

    We don’t need to be told that clouds mean rain here in the West of Scotland. But somehow we do need to comprehend that it isn’t climate change we are talking about but climate disaster.

    Some faith communities have been talking about this for far longer than we have. There are thinkers in the orthodox churches who are way ahead theologically than we are.

    It is looking increasingly likely that next year there will be a big climate conference in Glasgow. World leaders will (ironically) fly in from across the globe. Experts and policy makers will gather to try to find next steps in tackling the climate emergency.

    If that takes place here, the churches and all people who care must be ready to speak out in the name of God for those whose voices so often go unheard – the poor of the world who need good news.

    The signs of the times are all around us.

    I spent Tuesday evening celebrating the feast of the sacrifice with Muslim friends.

    A sense of sacrifice is inherent to protecting our world – being prepared to do without in order to save the very world in which we live.

    If we are prepared to find a new ethic and a new economics of sustainability and care then God will bless us.

    If we are prepared to sacrifice the very bounty and goodness of the earth for our own gain, then we face peril. And the apocalyptic won’t simply be something we reach for in order to predict what will happen next.

    I believes that God loves this world and that God loves you. I believe that God loves the world and God loves me. And I believe that God’s love for the world will be expressed through both action and compassion.

    The duty that Christians have in a world as perilous as this one has become is to frame our questions not by how we will benefit from the answers that we find but how our answers will benefit the poor.

    God’s love is especially for the poor. And we are called to express that very same love in action.

    That reading from Hebrews that we heard this morning was a great song of praise to those who have kept the faith through generations. Faith in a God of love who calls us to love.

    A great cloud of witnesses – that no matter what, Christians have gone on expressing the love of God through whatever terrors faced each day.

    Antisemitism. Xenophobia. Selfishness. The Climate Emergency.

    We are one with the Great Cloud of Witnesses who proclaimed the love of God in their generation and acted on it.

    And we will keep the faith.

    God’s love is real.

    And requires us to act in our day.

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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