• Sermon preached for Epiphany 3

    In the name of God, Father, Son and Holy Spirit. Amen.

    Sometimes you have to actually turn up and see things with your own eyes in order to understand what you think you’ve always known.

    I’ve read this section of the gospel plenty of times and it always seemed straightforward to me. Jesus reads to the congregation from the book of Isaiah by way of inaugurating his ministry. And something captivated them. The eyes of everyone in the synagogue were upon him.

    I’ve preached on that phrase a few times when this gospel has come around. But not today. Today, I want to stick with the scroll.

    For I remember a couple of years ago getting an invitation to visit a synagogue for a Saturday morning service.

    Now, as it happens, I grew up worshipping in a building that had formerly been used as a synagogue in Leeds. It had been a community in which men worshipped downstairs and the women in an upstairs gallery designed so that the two sexes couldn’t see one another. That had the consequence in later years when it was used as a Christian place of worship that people sitting in the gallery couldn’t see much of what was going on at all.

    But, before anyone starts getting more progressive than thou, don’t forget in passing that there are congregations in Christianity where men and women still sit separately and will worship like that today.

    Any anyway the synagogue I got to visit in Glasgow wasn’t like that. Men and women worshipped together as one congregation, just like we do here.

    The thing that I remembered from my childhood was the shape of an arch that outlined where the ark would have been – the receptacle of the scrolls that are read in worship. It was somewhat grand.

    And when I went to be present at a Jewish morning service, I saw the reverence accorded to the religious text.

    For the opening of the ark was a big deal. It was a big moment. It was dramatic. It was clear that it mattered a huge amount.

    It took three people to get the largest of the scrolls from the ark and lay it out so that the reading for the day could be read.

    It was clearly an awkward thing to do and as they did so, one of the three stumbled and the scroll rocked from side to side.

    And you could feel the tension. Everyone leaned forward. There was a palpable sense of relief when the scroll was steadied. It didn’t fall to the floor but was cradled with great care and devotion.

    I later was told that had the scroll fallen then the whole community would have kept a 40 day period of fasting.

    Imagine that – if we were to have Lent every time anyone dropped a bible in church.

    It was clear that in that place there was much devotion and care. The Torah was treated with respect, love and kindness.

    And I particularly remember on this holocaust memorial day hearing stories there of scrolls and pieces of Torah scrolls that had survived Nazi persecution – when the physical artefacts of the Jewish people were trashed.

    And those fragments of scrolls were spoken of as survivors – using the same language as the language used to describe human beings who survived.

    The words of God had survived to be spoken anew.

    Such was the reverence of those texts in that place.

    And you had to be there to see it. You had to turn up in order to understand a scene that you’ve always thought you knew.

    I guess it was in such a scene as that, that Jesus found his place in the scroll and read the passage of Isaiah for the day.

    I remember 6 years ago on the first night of my sabbatical. I had arrived in Vancouver after a very long day. I was jetlagged and weary and desperately wanted to go to bed. And my hosts met me with the words – “Oh, there’s the installation of a priest this evening – we thought you should come too. Here’s a stole and an alb. You’re coming with us.

    It was one of those times when the joy of the Lord was difficult to find.

    And of course, when I got there I was introduced to the bishop conducting the ceremony as the honoured guest visiting from the Old Country. And so I was ushered to the very front row and sat there with the other bigwigs. On my mouth was a forced smile. In my head it was 5 am in the morning and I had not slept for 22 hours. And my eyes were closing with every verse of the opening hymn.

    And then something happened which made me wake up and realise I was in another country and that the trip was worth making.

    The gradual hymn was announced and we stood up to sing. And as we did so, one of the servers lifted the gospel book up with one hand. A young man with no guile – he made his way in the procession, with great dignity and yet with no inhibitions, dancing the gospel to the centre of the church. It was done with such sincerity and such joy. And the eyes of everyone in the assembly were upon him.

    It was as though all the uninhibited and simple joy of the new world was being expressed in one gesture. We don’t behave like that in this old country. And you know, I loved it.

    It made me realise that I was someplace new. And I was going to have my eyes opened and my ears unstopped every day. And as he danced the gospel into place, my heart began to dance. And I started to wake up in every way possible.

    And I had to have turned up and seen it with my own eyes in order to understand it.

    On some day, in some place, the people gather for morning worship.

    And a young teacher from the local country is  assigned to read the text for the day.

    And we think of his reading of that text as the public inauguration of his ministry.

    What does he start with?

    Does he teach them theology? Does he teach them spirituality? Does he teach them prayer? Does he teach them ethics?

    No – those will all come later in his own little stories and parables and table talk.

    No. He begins with Isaiah. And every word is about social justice and about building a society that is altogether new.

    Good news to the poor.

    Release to the captives

    Sight to those who don’t see.

    Freedom for all who are oppressed.

    And he rolls up the scroll and goes back to his place, and every eye is upon him.

    “Today,” he says,

    “Today, this scripture has been fulfilled in your hearing”.

    On this day, can we still see him in our hearts and minds?

    Can we imagine him sitting amongst us?

    Can we work out from the clues that he gives us what the day of the Lord’s favour will look like today?

    Sometimes you have to actually turn up and see things with your own eyes in order to understand what you think you’ve always known.

    What was it you came here today to see?

    In the name of the Father and of the Son and of the Holy Spirit.
    Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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