• Always the Inkeeper – a sermon for Christmas Day 2018

    In the name of God, Father, Son and Holy Spirit. Amen.

    I, was always the innkeeper.

    I’m not sure how many times I was in a nativity. Nor am I sure how it happened. But somehow, I was always the innkeeper.

    And the innkeeper doesn’t get the best of lines.

    “I’m sorry, there is no room at the inn”

    Of course, there’s no actual innkeeper in the Bible. Just that line which says that Mary laid him in a manger because there was no room in the inn.

    From the lack of room in the inn there is presumed to be an innkeeper.

    And the innkeeper must therefore turn the holy couple away. Not for them the comforts of the inn.

    But how to play the innkeeper – stern and uncompromising as he shakes his head at the holy couple. Or kind and compassionate finding them a corner round the back with the animals because you can’t just let a woman give birth on the street?

    I’m not sure that my knowledge of theatre was all that developed in those days but there was still clearly a choice to be made.

    If you’ve only got one line, you’ve got to make it count.

    I never got to play the part of Joseph – concerned, compassionate, gentle and strong.

    I never got to play a shepherd shivering on the hillside nor a king come from the East to worship the Christchild.

    I never got to spit like a camel or baa like a sheep. Nor was I to ever become any of the whole host of angels who came to sing peace to God’s people on earth.

    I always knew that I’d have made a fabulous Gabriel, all sparkles and glitter, even if the world was not at that time ready for me to play the Blessed Virgin Mary.

    But it was never to be.

    I was always the innkeeper.

    Carrying my lamp (I always had a lamp) it was my solemn duty to tell Mary and Joseph that there was no room for them in the inn.

    So far as I can tell the inns of Great Western Road, do not seem to come with adjacent stables these days. The memory of the cow byers in the West End where animals were stabled after being brought into town for market lingers in the name of Byers Road. But generally speaking, for most of us the idea of a stable is a bit foreign.

    But it was to such a place that the innkeeper showed the holy family and in such a place as that, the Lord of heaven and earth first laid his head, all wrapped in swaddling bands.

    Perhaps the modern equivalent is a garage around the back.

    I wonder whether those of you who played a part in nativity scenes in your youth have found the character that you played has played out in your later life. Is there still an angel in you – announcing news whenever there’s great news to tell? Are you still searching like one of the Magi? Are you someone who still looks after the sheep.?

    I find myself wondering whether constantly saying “There is no room at the inn” in my childhood Christmases somehow contributed to wanting to preside over a congregation which is trying to be open, inclusive and welcoming and trying to say, yes, there’s always room for more around the crib at Christmas and around the altar where God is alive to us the rest of the year too.

    Maybe I am rebelling against my old Christmas script. No more will I proclaim no room at the inn. There’s room for everyone here.

    It may be because it was my part to play that I’ve tended to think that the church has neglected the innkeeper somewhat. There’s no carols about the innkeeper. No icons of the innkeeper. No relics of the innkeeper to visit. No shrine.

    Once he has delivered his line in the nativity play, the innkeeper fades away.

    Well, he fades away from view but somehow we each get the chance to play his part and not just at Christmas. Whom will we welcome? Who precisely will we make room for.

    For there must be room for the wandering and the lost. There must be food for the hungry. There must be shelter for the homeless. There must be refuge for the refugee.

    And the vocation of all of us innkeepers is to work out how to welcome just one more.

    And the Christmas story is at its weakest if we locate it only in Bethlehem and only in a time long, long ago.

    Like all the best stories it comes to life when we find ourselves acting the parts of the characters not simply in childhood but when we can see and influence the same drama as it plays out in our lives.

    The Christmas story is not simply that God came once and laid his head in straw and that was that.

    The Christmas story is that Glasgow is the holy city in which God is born. The Christmas story is that people still discover that same God in the most unexpected ones. The true Christmas story is that there’s always room for one more beloved child.

    And the true Christmas story is not that God loved the world so much 2000 years ago that he came and for the blinking of a lifetime was part of it.

    It is that God loves the world so much because God loves you.

    And that love doesn’t happen then or there, but here and now.

    God loves you, here and now.

    This place is Bethlehem. And unto us a child is born.

    In the name of the Father and of the Son and of the Holy Spirit Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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