• Inclusive Language and Politeness

    Every now and then I learn how to be just a bit more polite to someone.

    It isn’t that I’m particularly rude, at least, I hope not. It is more that I’m still learning about people and still learning about how people prefer to be treated. Meeting a lot of people as I do means that there’s always more to learn.

    Here at St Mary’s, we are quite sensitive to gender. There was an exercise going on in the office today which was all about writing to the congregation and we faced every possible variation of people living in the same premises who might prefer to be written to together or who might prefer to receive a letter addressed not to a couple but to two individuals. Lots of different legal ways in which people find themselves coupled up means a lot of difficulty trying to decide how to address letters and envelopes.

    On this occasion, it isn’t me who is doing that job but others and it is inevitable that some people will find themselves being addressed in ways that they would prefer not to be addressed. I hope they will simply let us know if we’ve got it wrong.

    Inclusive language in church seems to attract a huge amount of comment but it is really mostly a question of politeness.

    Long ago, I accepted that it is a bit rude to speak to a group of people which includes people who identify as both male and female as though they are all men. And for that reason, we try to use inclusive language at St Mary’s.

    It is harder than it seems too. Hymns are the most difficult to deal with. Most hymns can be changed sensitively and sensibly into language that is inclusive of everyone but it does take work and there are some that I just don’t know what to do with.

    To me it isn’t an issue of political correctness, it is just a matter of being polite. Why be an oaf and deliberately leave other human beings feeling left out of your discourse after all?

    There are some hymns I can’t put into inclusive language which have just disappeared from our hymnnody here. An example of that would be

    Firmly I believe and truly
    God is Three, and God is One;
    And I next acknowledge duly
    Manhood taken by the Son.

    And I trust and hope most fully
    In that Manhood crucified;
    And each thought and deed unruly
    Do to death, as He has died.

    I can’t see any way of making that singable now and to sing the original makes some people snigger about the word Manhood. So, love the tune as I do and though it tugs a bit on my heartstrings, we’ve not sung it for years and I can’t really imagine it being sung here again.

    There are a tiny number of hymns that I can’t do anything much with in terms of changing them but which I’m not prepared to ditch. The most obvious of these is:

    Dear Lord and Father of mankind,
    Forgive our foolish ways!
    Reclothe us in our rightful mind,
    In purer lives Thy service find,
    In deeper reverence, praise.

    I don’t like “mankind” but I can’t find any way of rewriting it that makes sense and it is just too good a hymn to drop completely.

    Similarly with Bunyan:

    Who would true valour see,
    Let him come hither;
    One here will constant be,
    Come wind, come weather.
    There’s no discouragement
    Shall make him once relent
    His first avowed intent
    To be a pilgrim.

    Whoso beset him round
    With dismal stories
    Do but themselves confound;
    His strength the more is.
    No lion can him fright,
    He’ll with a giant fight,
    He will have a right
    To be a pilgrim.

    Hobgoblin nor foul fiend
    Can daunt his spirit,
    He knows he at the end
    Shall life inherit.
    Then fancies fly away,
    He’ll fear not what men say,
    He’ll labour night and day
    To be a pilgrim.

    I think there is some fun to be had singing that occasionally with female pronouns (“She’ll fear not what men say…” and all) but basically it isn’t a hymn that lends itself to inclusive language and my best hope is anyone singing it might realise that if we are singing about hobgoblins then we are not really using the language of the moment anyway.

    It is my view that we need to reflect the widest range of imagery for both human beings and for God simply because we are biblical people and that’s reflective of the Hebrew and Greek scriptures.

    That’s why we sometimes sing things that have exclusively female imagery as well as those which have lots of male language. This from John Bell is particularly good:

    She dances in fire, startling her spectators,
    Waking tongues of ecstasy where dumbness reigned;
    She weans and inspires all whose hearts are open,
    Nor can she be captured, silenced or restrained.

    For she is the Spirit, one with God in essence,
    Gifted by the Saviour in eternal love;
    She is the key opening the scriptures,
    Enemy of apathy and heavenly dove.

    It was interesting to see the opprobrium which landed upon the Church of Sweden over some minor inclusive language changes this week.

    “The Church of Sweden to stop referring to God as He or Lord” howled the Telegraph and many other newspapers without bothering to check whether this was remotely true. They’ve changed the liturgy to include one gender-neutral expression as a possibility for the start of a worship service. So now, they can use “In the name of the triune God” as well as still being able to use – “In th e name of God, the Father and Son, and the Holy Spirit”

    It doesn’t seem particularly radical to me but it is the kind of thing that stokes up fake outrage very quickly.

    There quite a good report here: https://www.thelocal.se/20171124/no-the-swedish-church-has-not-banned-the-male-pronoun-god

    The Swedish Church has hit out at ‘fake news’ after reports it had decided to stop calling God ‘he’ or ‘Lord’. ‘It is not true,’ a spokesperson told The Local.
    The Church of Sweden will only refer to God in gender-neutral terms, reported several of the world’s biggest news outlets on Friday, saying it had made the decision in an update of its 31-year-old handbook…

    “It’s not true,” repeated Sofija Pedersen Videke, head of the Church’s service of worship committee, which was heavily involved in the work on the new handbook before it went before the Church Assembly.

    The Church Assembly, a 251-member decision-making body, voted on Thursday with a large majority to update the handbook, which includes the Church’s aim to use language that is “more inclusive”.

    “The old handbook is from 1986 and the new edition is much more in line with the Swedish Bible translation made in 2000,” Pedersen Videke told The Local. “God is beyond ‘she’ and ‘he’, God is so much more.”

    “We want variation when it comes to how you express yourself, just like in the Bible.”

    It all seems so sensible, so Swedish and so completely unsensational.

    The most recent things I’ve learned about inclusive language are that things that I used to think were inclusive of people are not so inclusive of other people.

    Addressing an assembly of people as “brothers and sisters” or (better) “sisters and brothers” has for a long time seemed to me to be inclusive and capable of drawing people in.

    I’ve recently learned that it can leave some people feeling very much excluded and left out of the circle of faith.

    If you identify as non-binary then you are not going to feel included by sisters and brothers language at all.

    And remember that God is distinctly non-binary in scripture.

    This affects how we develop liturgy in the future. Its a good thing I think to write and speak in ways that don’t leave people feeling left out.

    No, not just a good thing.

    I think it is a polite thing.

    We shouldn’t use inclusive language just because it seems right and certainly not just because we are told to use it. We should use it because it is a matter of politeness.

    Imagine if you could draw more people into church just by being a bit more polite.

    No.

    Don’t just imagine it.

    [Comments are allowed for this post but will be moderated. I’d be interested in any discussion about the post above but I’m not interested here in an argument against inclusive language per se or anything that is rude about women or indeed rude about anyone. Please argue about whether or not inclusive language should be a thing elsewhere if you must but not right here, right now. There’s a much more interesting conversation to be had about why we might want to be inclusive and how we might be inclusive and there’s always more to learn. I’ll be moderating accordingly].

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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