• Trolleys are for Supermarkets

    I had a lovely morning today conducting a funeral service. Oh, I know lots of people don’t get that this can be satisfying but to me I can’t really think of a more lovely way of spending a morning than committing someone who has died at a great age into the love of God. The fact that the person who had died had in large part lived to make the world more beautiful only made it more lovely.

    I was struck by a brief conversation with the undertaker before the service went in. This wasn’t a busy funeral – the person who had died had outlived most of those who might once have come to celebrate her life. As the coffin was being taken out of the hearse, I was surprised to see three members of the undertaker’s staff join him in lifting the coffin onto their shoulders.

    “Oh, you don’t use a trolley?” I asked in surprise.

    The answer that I got was wonderful –

    “No, Mr Holdsworth, trolleys are for supermarkets, we always carry the coffin in”.

    I cannot tell you how pleased I was to hear this.

    So many funerals seem to involve a squeaky and undignified trolley. I even have to insist sometimes that the coffin is lifted onto proper tressels during the funeral itself. There’s many a person in the funeral business who would leave a coffin on the trolley throughout.

    Am I alone in thinking that there’s not much dignity in a coffin on wheels?

    I know there will be exceptions where a trolley is necessary and I guess that, in an industry that has seen costs soaring, it is going to cost more if one has to pay the pallbearers but I do prefer a coffin to be carried into church rather than pushed.

    At some crematoria where I’ve officiated the presumption is so much in favour of wheels that a kind of roll-on, roll-off trolley has become an integral part of the proceedings.

    We don’t talk that much about death, though there are some valiant attempts to get us to do so. There’s the death café movement that gathers people to talk about death and I seem to remember an initiative in the Church of England called Grave Talk which was an attempt to build up a conversation.

    I know that any undertakers will arrange for pallbearers to carry a coffin in properly if you ask them. That’s what undertakers do – they undertake to make the arrangements for you. I’m someone who mourns the transformation of undertakers into “funeral directors” – the very term seems to imply that the business knows better than either the celebrant who has probably got a bit of experience on how to do things properly, the relatives (who may, if they are feeling particular grief may well feel better for being involved in the funeral planning and service) and indeed the wishes of the person who has died if they did  the sensible thing and left instructions.

    The joy today was finding a company which just don’t normally use a trolley as policy. It is a small thing but an important one.

    Funeral trolleys always remind me of the wobbly nave altar in St Ninian’s Cathedral in Perth, which itself always looked as though it had been purloined from a hospital porter.

    Now where did undertakers’ trolleys come from? And why do people put up with them?

    They are hideous. Always hideous.

    No. No. Away ye trolley-bearers.

    And congratulations to Sim and Son for their trolley-free policy.

    (I’m happy to link to any other undertakers in the West of Scotland who never use a trolley)

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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