• Last Year’s Predictions – how did I do?

    Last year I made a number of predictions. Time to see how I did.

    Following recent revelations, this will be the year that former Archbishop of Canterbury George Carey finally shuts up. Expect no silly press releases on the eve of Church of England Synod. (From Carey anyway).

    We’ve heard almost nothing from Carey this last year.  Indeed, we’ve heard more about Carey’s pic being removed from King’s College London than from him directly. Prediction correct.

     The Columba Declaration recently leaked to the press will not in fact be adopted unamended by both the Church of Scotland General Assembly in May and by the Church of England General Synod in February.

    Alas, it went through unmodified. Shockwaves in Scotland. Probably the final blow to the organic unity model of ecumenical engagement in Scotland. Prediction incorrect.

    Solid vote in favour of first reading of legislation for removal of definition of marriage from the canons of the Scottish Episcopal Church opening the way towards a final vote in 2017.

    Yes – solid vote in favour at last synod. Still don’t know whether it will get through next year at the final vote but it achieved a 66% majority in all houses last year when it needed only 50%. Prediction correct

    The Anglican Communion will move back towards being a fellowship of autonomous churches following the Primates’ Conference in January. Justin Welby will do the right thing for the wrong reasons. (ie he will accept the inevitable loosening of ties that stems from the global domination fantasies of his predecessors but not speak up for LGBT friendly churches).

    This one depends entirely on the point of view of the onlooker. Welby has not spoken up for LGBT friendly churches, the communion is less united than ever but there will be another Lambeth Conference. I’m calling this a draw. Prediction correct and incorrect depending on one’s prejudices.

    The SNP will win a landslide in the Holyrood Election. There will be UKIP representation in Holyrood for the first time.

    Well, the SNP won the election with a landslide but didn’t get a majority. No UKIP representation in Holyrood. Hurrah!  Prediction largely incorrect.

    The SNP will continue to work for their preferred outcome in the European Union referendum – an overall majority in the UK in favour of staying in, a massive majority in Scotland for staying in and a majority in England for leaving the EU.

    Well, we can’t say whether this one was correct or not. I still think this would have suited the SNP more than any other result. However there’s no saying whether that’s what they were working for or not now. Inconclusive

    The Democrats will retain the White House.

    Fail! Appalling fail! Prediction incorrect.

    Jeremy Corbyn will still be Labour Party leader by the end of 2016 and become a little more popular within the Labour Party the longer he is there.  The Labour Party will still seem unelectable at the end of the year. No major defections along the way. (There’s nowhere to go).

    I think I got this one bang on. Prediction correct.

    A successful cyber terrorist attack on a major Western financial institution. (It is only a matter of time).

    Hmm, when is it cyber-terrorism and when is it just plain cyber-fraud? I’m claiming this as a hit – £2.5 million stolen from Tesco bank this year and other incidents around the world. Prediction essentially correct

    Amateur drone crash causing loss of life.

    So far as I know this one did not come to pass but there have been some frightening near misses. Prediction incorrect.

    3D printed food experiments in restaurants.

    Oh yes, that happened. Prediction correct.

    More major news outlets closing down the comments sections on their websites as open comments become unmanagable.

    Part of a continuing trend. For example, see here. Prediction correct.

     

    I make that roughly 7 correct and 5 incorrect. Ish. Out of 10.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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