• Sermon preached on Christmas Day

    And they were terrified. But the angel said to them, ‘Do not be afraid’

    In the name of the Father and of the Son and of the Holy Spirit. Amen.

    That people were afraid is a bit of a repeating theme in the Christmas story. Whenever angels turn up, the first thing that they tend to say is “Do not be afraid”.

    I’m not sure whether it is the flapping of wings or the volume of the singing or the sheer unexpectedness of seeing an angel where you least expect one that leads to this repeated refrain.

    I suspect though that there was a bit more to it than that. For there is much to be afraid of in the world. There always has been. And some feel that fear more than others. Those who are most vulnerable often have the most to fear.

    But as we face Christmas 2016 it doesn’t feel so difficult to enter into the story this year.

    For we end this year with many people feeling apprehensive about what is to come. This has been a year in which expectation was upended. The world of politics seems to have been turned upside down and no-one really knows what is coming next.

    In such circumstances, it is not surprising that people feel fearful.

    Looking back at the Bethlehem story this year, there is much with which we will be familiar.

    The story begins with a demand that the people had to return to their own towns across the empire in order to be registered.

    In most years that I’ve read the story, I’ve tended to think of this as a bit of a glorious census like our censuses that take place every 10 years. Just a way of counting people so that services can be provided.

    But as I read the story today and see in my mind’s eye the holy couple making their way to Bethlehem to be registered just at the most inconvenient time for them when the birth was nigh, it is difficult not to think of the recent political promise on the other side of the Atlantic to insist that all Muslims should be registered and accounted for. Somehow the census that insists that Joseph and Mary hurry off to Bethlehem feels a little more sinister.

    The Christmas Story takes place in a particular context. People have asked often enough why then? Why them? Why her?

    The particularity doesn’t matter so much as the context I think.

    It doesn’t matter that much which year it was – the point is that it happened when Big Men ruled the world.

    Whether we focus on Emperor Augustus or Quirinius the Governer of Syria or King Herod there is no avoiding the reality that God came into the world when big men were in charge (or thought they were in charge) and had no intention of losing their power to anyone.

    There are all kinds of things that are part of the Christmas tradition that have little or no mention in Scriptures. There’s no ox and ass lowing in the bible stories. There’s no certainty at all that there were only three wise people who visited from the East and no mention of them being kings at all. The manger and the straw and even the time of the birth (at midnight) which seem so much a part of the story are not really there when we look for them in the bible.

    But what is there is that God chose to come into a world where big men were in charge. And the angels cried, Do not be afraid.

    It feels today as though Big Men with an unhealthy interest in power are taking over again.

    But Herod didn’t manage to kill the Christ child, didn’t manage to kill hope, didn’t manage to wipe out love either.

    And neither will Trump. Nor Putin. Nor any of the putative far right big men (or big women, that’s not impossible either) be able to wipe love out either.

    Love always wins.

    Those are the rules we play the game of life with.

    I’ve a feeling that the time that God came into the world was a bit of a happenchance. But the context wasn’t. God’s message appears from the very beginning to have been that the kind of power that rounds people up, detains them, registers them, makes them take great risk in order to find safe refuge is not the kind of power that God was ever in the business of getting involved with at all.

    And the angels said do not be afraid.

    Do not be afraid because real power does not lie with big men.

    Do not be afraid, because real power does not inhabit palaces or presidencies.

    Real power is the power to love and be loved.

    That’s what we are celebrating amidst all the tinsel and the glitter and the razzmatazz of the season

    And it is worth celebrating.

    Here in this church we’ve been busy for the last few months – there have been more people in church than we expected. It may be that people are looking for places to connect to a message that is timeless – that love is the name of the only power game worth winning.

    Christianity is a challenge, one of the challenges to political systems of tyranny and oppression.

    It hasn’t become that way – it is our very dna. It is what we were born with.

    From time to time, faith colludes with power. But that way leads away from God not towards God.

    The truth that God gave us at the beginning of our own faith is that all that is holy would not be born in a palace and would not wear the robes of power but be born in a manger and wear humble swaddling bands.

    And it is our task to take up the song of the angels and to sing out to a needy world – do not be afraid. Glory to God in the highest and peace to God’s people on earth.

    For God’s love matters and matters a great deal in the world in which we find ourselves.

    And love wins.

    Tyranny never does in the long run.

    Love always wins.

    For after all, love trumps fear.

    That’s what we believe.

    That’s the Christmas message.

    Love always trumps fear.

    Forever and ever.

    Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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