• Sermon preached at Midnight Mass

    Inevitably I think the end of 2016 will be thought about the end of all kinds of things. Post Brexit. Post Trump. Post truth.

    It is as though we have reached the end of something and don’t know what’s coming next.

    Time in the secular world stretches straight out in front of us. Time in the spiritual realm bends always towards justice.

    But time in the liturgy just keeps on going round and round.

    And so the liturgy reminds us of truths that we would otherwise miss.

    Post referendum. Post US election. Post facts. And post certainty.

    But in the beginning was the Word.

    The liturgy brings us right round to what comes at the beginning, that which is foundational for us, that which cannot be argued with because it has always been so and always will be so.

    In the beginning was the Word and the Word was with God.

    A very great deal has been written about the effect of Jesus’s life and of course his death. People have debated, argued, even warred with one another about quite what difference it made that he came and lived and died.

    But before that, is something that we should not simply pass us by just because we hear it on a dark, cold wintery night.

    In the beginning. Before disagreement, before war, before strife, there was God.

    And God looked at this world and loved it and wanted to be part of it.

    Before the world began, this much was true – that God was there and God had compassion and God was love.

    Before the world began, before not only our present darkness but before all darknesses, God was there and God brought life and light and truth.

    Every year I wonder how to see something new to preach on for Christmas. Every year I wonder how to see something fresh in the story itself.

    This year a friend told me a few months ago that his mother (whom I don’t know) was knitting me something.

    Not a Christmas jumper or a Christmas hat. But the Christmas story itself.

    I was presented with a whole crib scene made of knitting figures for the church. A knitted Mary, a knitted Joseph, knitted Magi and shepherds and sheep. And yes, a knitted Jesus.

    It is a work of art, and I’ve no doubt a work of love too. You don’t put that kind of work into something like that for someone you don’t know without a lot of kindness in your heart.

    And they sit here in church this year with an invitation to the children and everyone who is young at heart, to meet the characters afresh (even the sheep). I’m encouraging the children (and whoever wants to) to take up the characters and to think about what is represented there.

    To take up Mary and ponder what it mean to bring to birth the creator of the universe who already loved us.

    To take up Joseph and wonder what was going through his head as he stood by Mary. The love of the one who already loved us is known through such human kindness.

    To take up the shepherds and encounter those whom the world might least expect to receive a revelation from an angel. Whom do you encounter whom you find it difficult to believe God would be bothered with. Trust me on this one, God is way ahead of you whoever it is. For God has already loved them since before forever.

    To take up the strange Magi, knitted robes and knitted beards and knitted gifts and all and reflect on the fact that God’s love seems to extend to the kosher and non kosher worshippers alike. And to know that those outside our own definitions of belonging are already known and loved by God anyway.

    To take up and cradle in the palm of your hand the Christ child who once cradled the dawn of time in his.

    For in the beginning was the Word and the Word was with God.

    Every year I wonder how to say something new about the Christmas story.

    Every year, I eventually come to the conclusion that the only thing to do is to let the original story stand on its own two feet.

    For in the beginning God was. In the beginning God came. In the beginning God loved.

    And we are who we are because of it.

    The Word became flesh and lived among us, and we have seen his glory, the glory as of a father’s only son, full of grace and truth.

    Not post glory. Not post grace. Not post truth.

    The real thing.

    Born amongst us. Born this night. Born in our hearts.

    And with us, God with us, as time began.

    And with us, God with us, as a baby was born.

    And with us, God with us, right here and right now.

    In the name of the Father and of the Son and of the Holy Spirit.

    Amen.

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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