• Finding a place to be

    I heard of another church that is due to close this week. It is in a place some distance from me but a church community that I once knew and like many church closures, it seems incredible to me that this particular one is closing down. As it happens it is one of the very many Church of Scotland closures that are currently going on. The congregation in question, such as it is these days, will be invited to join with another congregation. It is a rare merger of churches which produces a church with the strengths of both congregational parties. The strong likelihood is that the resulting congregation will be less than the sum of its two parts.

    My own denomination is not immune to this kind of thing. Some of our churches are very vulnerable. Some of them are coming to the end of their natural. However, our decline feels a little different to that of many churches.

    Scottish Episcopalians have been here before of course. We’ve already been wiped out.

    I’ve read articles recently that have been well trailed online suggesting that the Church in Wales and the Anglican Church in Canada face complete wipe out within a short number of years. Existential collapse is a real risk. Those writing the articles that I’ve been reading are firmly of the view that it is all the fault of the wicked liberals with their desire to stamp out the true faith by treating men and women alike and with their perverse notion that stability and love should be foisted on same-sex couples as a possible way of living on this earth.

    Life is more complicated of course. Much more complicated and much more interesting.

    When you witness these things from the perspective of a church that has already been wiped out, maybe they feel different. The Scottish Episcopal Church came within a whisker of being wiped out in the years following 1689. Politics started it. In the same way that trains stop because of the wrong kind of leaves on the line, the Scottish Episcopal Church pretty much hit the buffers because of the wrong kind of king on the throne. The organisational structure of the church died. But its spirit never did. And I want those who are in churches which face terrible demographic change over the next few years to know that. It is relatively easy to close church buildings. But the essence of a denomination is harder to kill off if it does its basic business and leads people into the presence of God.

    One of the signs of organisational collapse in church structures is increasing desperation within regional and national jurisdictions.

    The trouble is, desperation is not a successful mission strategy.

    Few mission strategies are terribly successful to be honest, and I find myself thinking a lot about that.

    Might God be telling us something in this area?

    The mission strategies which seem to aim to turn every Christian into a little missionary to recruit more people into the fold seem spectacularly unsuccessful.

    I think we need new and more interesting metaphors for doing all of this. If it is just about turning people into recruiting agents, I’m not sure I’m interested and from all I can see, God doesn’t seem to be all that interested either.

    I think instead that Christian communities that provide the space and the resources for people to live life in all its fullness tend to be magnetic. The dominant way that faith seems to be being passed on now that Christendom (the expectation that everyone belongs to the faith already) is over, seems to be the simple force of attraction.

    People are attracted to those living lives that are full of old-fashioned joys like faith, hope and love.

    And people are attracted, deeply attracted, attracted more than most church folk can imagine, to places where they can find the space and the resources to simply be and find themselves loved by God. Some of that is played out in the “thin place” spirituality with which we are very familiar in Scotland. But church folk have lost the basic plot if we lose the idea that crossing the threshold of a church means something. To enter a holy place is a holy thing and there’s work to be done to tell people that the God of the mountaintop has a heart for the city and the God of the island pilgrimage is waiting for pilgrims back at home in the spaces we can find where the buzz of life is at its most exuberant. Churches have always been places where the experience of the unexpected and the uncanny can lead people to all that is holy and all that is true.

    Pilgrimage may be a more useful word than mission for a lot of modern people. Conversion for a great many people seems to feel more like a walk in company to a holy place than the turning on of a light.

    That’s not to say that everyone has the same experience. They don’t, and we should rejoice in those who find themselves suddenly experiencing the overwhelming and shocking love of God. But we should pray that the same love also gives them a heart to know that this won’t be the experience of everyone. It never has been in Christian history and I suspect it never will be.

    Churches still have a purpose whilst they are places where people can discover the God who lurks in the world offering change for the better and good news and redemption for all.

    From the perspective of a living congregation in a denomination that has been wiped almost off the face of the earth in the past, from the perspective of a city where Episcopalians were persecuted and still held fast, and from the perspective of a denomination that has more than its fair share of modern problems, I still feel remarkably and ridiculously hopeful.

    It isn’t just that there’s work for us still to do. It is that there’s work for God to do in us. And God might well have some good news for those who have reason to pause in holy spaces and wonder for a while.

    A distinctive glimpse of heaven managed to survive the organisational collapse that we faced in the past.

    Will it survive current challenges?

    Well, I wouldn’t bet against the Holy Spirit.

    We’ve been here before.

     

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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