• The next five questions the Archbishop needs to be asked

    First of all, we need to give some cheers to Justin Welby, the Archbishop of Canterbury.

    He was asked some great questions about the Usual Topic this week in an interview and he gave some great answers.

    The interviewer was Michael Gove and the interview appeared in the Spectator.

    The crucial bit is this:

    It would be a challenge for any Archbishop of Canterbury to accommodate both the concerns of the traditionalists and the evolving views of the rest of British society. But when I ask this, Archbishop of Canterbury he doesn’t prevaricate.

    If one of his own children were to be gay and fell in love with another person of the same sex, and asked his blessing, how would he react? ‘Would I pray for them together? You bet I would, absolutely. Would I pray with them together? If they wanted me to. If they had a civil service of marriage, would I attend? Of course I would.’

    But, I challenged him, conscious of what many evangelicals believe, wouldn’t you say to them that while you love them, their relationship was sinful or inappropriate?

    ‘I would say, “I will always love you, full stop. End of sentence, end of paragraph.” Whatever they say, I will say I always love them.’

    Listening to the archbishop, you get the sense that he is never calculating who might be offended, or attracted, by his words. He is following what he believes to be the path that Jesus has called him to take.

    Those really are great answers and it is good to hear them coming from the leader of the Anglican Communion.

    Now, I know what you are thinking – you’re thinking “Do we really have to give three cheers for someone simply behaving like a decent parent?”

    Well, right now in the mire of the church’s troubles over sexuality, we do need to cheer him on when he says good things and we need to remember that it could be a very different message and a very different tone. Just the same week, a bishop in Greece has been reported to be lashing out at gay people and atheists, encouraged his ‘readers and followers to “spit on them” and “blacken them” with violence, stating that they are not humans’.

    So, it really is three cheers for Archbishop Welby along with a cheer to Michael Gove for asking the right questions and getting the results printed. (And you are quite right, you are not going to hear me cheering Justin Welby and Michael Gove that often so make the most of it today).

    One of the things that surprises me about the Church of England is that the bishops there are not subject to intrusive questions more often. I happen to think that Michael Gove’s questions were intrusive but necessary and reasonable. The Archbishop could have simply said, “Don’t bring my family and children into this” but it is to his credit that he didn’t. We need more of the same.

    It is perhaps worth remembering in passing that one can sometimes experience ranting uncontrollable anger from bishops by asking questions about their own families (spouses, children, extended family members). I’ve experienced that and it isn’t at all pleasant. Rather oddly, some people think that they can pontificate (pun intended) about other people’s family life and personal relationships whilst their own should be utterly untouchable. It doesn’t work like that, of course, and Justin Welby was wise to give straightforward answers.

    But what questions need to be asked of Justin Welby next?

    Here’s my starter questions for anyone getting the chance to interview Justin Welby or any other bishops in the C of E at the moment. Or indeed those who can ask questions at Synods.

    • Do you think that you would take a different view on going to a same-sex wedding if it involved someone who had worked closely with you rather than involving a family member?  (Clue: The follow up question is “But what if that person was also a relative? And anyway, in what ways should one behave differently towards one’s family and towards the household of God?”).
    • Do you think that there should be a different moral standard for clergy from the membership of the church? Should clergy be held to a higher moral standard. (Clue – if anyone is foolish enough to answer “Yes” the follow up is “so what exactly can lay people get away with that clergy can’t whilst still being in good standing in the church? – which areas of morality are different – just sex or other things too?”)
    • Do you believe sex outside marriage is always wrong? (Clue: the follow up is “What proportion of people whom you have married have you believed to be virgins?”)
    • What should a same-sex marriage involve? What should the ceremony be like? (Clue: the follow up is “Do you think that God should be involved in a marriage between two people?”)
    • Do you believe that people are turned off from exploring religious faith or attracted to religious faith by the church’s prevaricating over this question? (Clue: Next question is to ask what the proportion of anti-gay people at Holy Trinity, Brompton actually is – both leaders and members of the congregation. Note that the Archbishop is likely to know how this has been changing).

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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