• Wars and rumours of wars

    The message coming from France is reasonably predicatable – France is at war.

    However, I am unconvinced that states can win a war against ideas. Although Isis is very much a real body of people intent on doing harm through wicked acts, Isis is not so much a group of people as a group of ideas. It is the coherence of those ideas which makes it possible for Isis to attract people to commit its barbarous acts.

    The lack of knowledge and thinking in the West about Isis and similar religiously inspired terrorist movements frightens me very deeply.

    We know from our own history that one of the best ways to spread ideas is to persecute those who hold them. The blood of the martyrs is the seed of the church and all that. Bombing those sympathetic to Isis may lead to short-term military gains but it will also spread those ideas, ideas which feed off resentment against the West in the first place.

    There has been a huge amout of effort in the last 48 hours that has gone into putting out a coherent statement that these acts have nothing to do with Islam. And it is true – these acts have nothing to do with the Islam that I know locally in Glasgow, with Muslim friends or with those who are trying to seek sanctuary in this country as refugees. However, the existance of Isis is very much to do with religion and is proof positive of just how bad things can get when religion goes wrong.

    One sees from time to time the vacuous statements of those who exploit situations such as this to argue that as religion is the cause of all this then religion itself should be wiped out. However, I think that there are multiple causes for all this, many of which go back to the real colonialism of years ago alongside the neocolonialism of the actions of elite states such as the UK in our own day. Poverty, instability and injustice stoke the fires of resentment that allow extremism to flourish. Some might well take the view that religion is the cause of all this but an argument can just as easily be made that extreme fundamentalism flourishes precisely where moderate religious voices have been silenced. Attacking moderate religous people for being religious seems to me to be more likely to result in extremism flourishing rather than being overcome.

    Yet, even as we stand alongside one another we are deeply ignorant of one another and the ignorance that we have makes it very hard to have any meaningful dialogue with one another. I know why I get told about the five pillars of Islam whenever I go to a Muslim event – it is because most non-Muslims are so completely and utterly ignorant of that faith that you have to start somewhere. But the consequence is that we struggle to have a very meaningful conversation about things that do really matter.

    Do we believe in the fundamental equality of men and women or don’t we? Do we believe in freedom of expression or don’t we? Do we believe that blasphemy laws are appropriate to a modern society or don’t we? How do you deal with offensive humour? How should each of the religions (my own included) deal with its own internal contradictions and sectarianism? These are all things that need rather a lot of conversation. There is a lot to talk about and few venues for that conversation.

    For me, the clear narrative that Isis have needs to be challenged by a much clearer narrative of the kind of society that we want to have in the West. We need ideals to fight for not just enemies to fight against.

    And what do we really want? Do we settle for mere tolerance of one another. Do we want to recommit ourselves to multiculturalism? Do we have the wisdom and discernment to be able to argue for a gently secular state that allows all to thrive rather than the fundamentalist delusions of some of today’s secularist voices? There are different Islams in the world. There are different secularisms. There are different Christianities.

    Are there a set of British/Scottish/Western values that we can all articulate? Fair play, cricket and a stiff upper lip are not going to win these battles. At the very time that we need to rally behind the human rights cause that might bring us together, we have politicians in power trying to undermine the Human Rights Act.

    What kind of society do we believe in? What kind of society do we think is worth fighting for. A very great deal of thinking needs to be done to work out the answer to that question. Wars and rumours of wars seem to be coming our way. They will be won or lost not merely by the strength of our military might but by the world we chose to believe can be created.

    Now is the time to think.

    We are more likely to win with shock and awe thinking than shock and awe bombing.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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