• There is no shortage of grace – a sermon for 28 July 2024

    There lying in a kitchen cupboard they sit accusing me.

    I’ve realised that the time has come to throw them all away because it won’t work properly anyway any more.

    About a dozen small packets. Orange in colour. Each stamped with a best before date that is now about two years out of date anyway.

    I must have struggled to get them in the first place. And yet they sit there unused.

    My guess is that I won’t be the only person to have such a collection lying doing nothing in a cupboard.

    It is my Emergency Pandemic Yeast Stash.

    That’s right. We all had ways of coping with the first days of the pandemic a few years ago.

    Some things were in short supply.

    And as soon as you know that something is in short supply, that’s the thing you want most of all.

    In the first days of the pandemic bread was in short supply – not because people had stopped making bread but because those who were worried took a couple more loaves.

    No problem – I know how to make bread. I have a breadmaker. All I need is flour.

    And then the flour started to run out – not because there wasn’t enough flour to feed everyone in the land but because everyone who could bake felt more reassured if it was in their own kitchen cupboard than in the shop down the road. And suddenly there was no flour to be had.

    And once you’ve got the flour you need something to make it rise. And then the packets of yeast started to run out.

    You know – there’s a whole encyclopaedic entry in Wikipedia all about what happened to home baking during the pandemic. It is one of those things that people are going to study in years to come.

    People will write PhD’s on the spread of banana-bread recipes on the Southside of Glasgow during lockdown.

    There will be studies done on the resurgence of sour dough as a metaphor for coping in difficult times.

    But it is probably time to let my Emergency Pandemic Stash go the way of all flesh. It is out of date. And I need to throw it away.

    I quite like making bread, but my little stash of old yeast tells me that I’ve not done it in quite a while. Scarcity made making bread seem incredibly important. But that time is past.

    In this morning’s gospel there is also scarcity. The big story is the multiplication of loaves and fishes. Clearly there is a lack of food that the disciples ask Jesus to address. We’ll come onto that in a minute.

    But not before noting that other things were scarce too.

    Jesus had a large crown following him because they thought that he could give them something and what they were hoping for was more than an unexpected sandwich.

    It is tempting to spiritualise it all and to suggest that they were looking for a spiritual teacher who spoke with authenticity and that perhaps there was a scarcity of people who did.

    Well there’s pretty much always been a shortage of people who spoke with spiritual authenticity and anyway, the gospel writer is clear about why they were all pursuing him. They were following him because of the signs that he was doing for the sick.

    In an age and a place devoid of modern universal healthcare it isn’t difficult to see why people were pursuing him.

    If you go looking for commentary on this gospel passage, pretty soon you’ll get into a discussion about miracles.

    Was the miracle of the multiplications of the loaves and the fishes like a magic trick or was it a social phenomenon?

    Was it that there was suddenly more food than people had brought with them. Or was it that the sharing of the wee boy’s barley loaves and fishes prompted everyone present to share what they had.

    Does it matter what kind of miracle a miracle is?

    I’m not convinced that it does.

    During the pandemic, despite all the chaos most supply chains held up and notwithstanding some shortages caused by people stashing away extra loaves and fishes in the freezer and you know, that feels like the miraculous to me.

    Not everyone has enough in this country even though this country has enough.

    I want to see the end to food poverty in my lifetime. Will there be enough people who desire that in public life to make it so?

    Even the desire to make it so is evidence of miracle.

    Do people need to chase religious leaders across the fields looking for healthcare in the land that we live in. No – and thank God they don’t.

    Is the NHS perfect?

    No.

    Is the common, heartfelt and persistent desire to provide healthcare free at the point of need for everyone in this land a miracle? You bet.

    We would live in the age of miracles if only we had the grace to recognise them all around us.

    When a twelve-step group organises to help someone find a way back to sobriety there is miracle.

    When musicians band together to provide music that is balm to the soul, there is miracle.

    When artists provoke and surprise there is miracle.

    When educators educate, when activists get the rest of us to take action, when human kindness makes us cry…

    Does it every matter what kind of miracle a miracle is? Our God is a God of abundance anyway.

    There is grace enough for thousands
    Of new worlds as great as this;
    There is room for fresh creations
    In that upper room of bliss.

    Ah yes, the upper room.

    Many have come to the story of the loaves and fishes and seen in it the same shape as the meal in the upper room that happened on the last night of Jesus’s life – the same meal we share here. Jesus took the bread, broke it and gave thanks for it and distributed.

    And grace and love broke out. Broke out not just in the room he was in but in every room and in every place that the Eucharist has ever been shared in.

    Today is no different.

    As the bread is shared today, join with Jesus in givng thanks. Give thanks for the miracles around you. They may be things that other people wouldn’t see as miracles at all. Indeed, it is very likely that they won’t be.

    Life can be tough. Living isn’t always easy.

    But rejoice – God is good. And meets us with enough for today. There is no shortage of grace.

    In the name of the Father and of the Son and of the Holy Spirit. Amen

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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