• Dear Deans – a Scottish Response

    Within the last week, a rather provocative blog post emerged about the experience of going to cathedrals. It was particularly focussed, I think on the experience of going to a cathedral in England. (You can find it here: Dear Deans – by A Reasonable Enthusiast).

    Richard Moy, its author writes rather articulately about going to many cathedrals and finding people there whom he perceives the cathedrals to be letting down by not engaging them with the gospel during their visit. “Could there not be a homily?”, he wonders and indeed, offers to send someone along to preach one if there’s no-one locally available.

    I find myself both agreeing with Richard and disagreeing with him at the same time.

    I think that here in Glasgow, at least at St Mary’s, we are in quite a different situation to the situation of the cathedrals in England, particularly with regards to funding. However once you hang the word cathedral outside a building it somehow takes on a whole bunch of expectations that arise from that world. We live with those expecations and also live in a situation where we’ve got to work really hard to gather together people who enjoy this kind of encounter with God so much that they will help to support it financially and with their time and talents. There’s a rather direct relationship between the congregation’s cash and the cathedral’s cash that does focus the mind and does make things different to places where the Church Commissioners hand out lots of dosh.

    Where I agree with Richard is that I think that it is true that there are a lot of big churches which don’t engage people particularly well with the purpose that the building was built for. I weary, for example, of guided tours that are about a building’s history that don’t weave faith stories into the tour. Here at St Mary’s, if I was showing any group around the building, I’ve a repertoire of three guided tours. The one I probably do most often takes in 7 places in the cathedral where I can talk about the seven sacraments and how this is a place where events of huge spiritual significance take place for individuals. Another wander around the building might involve me talking about the murals that we’ve got which brilliantly place gospel events in our locality. The annunciation is happening in a tenement flat just down the road. Of course it is.

    My third guided tour would be to look behind the scenes and take in a sacristy safari and a look into places that the general public don’t normally get to see.

    I simply can’t imagine doing a tour or teaching anyone else to do a tour that focused on the architectural aspects of the building or who gave which window in which year. The building has a purpose and when we’ve got visitors in, I do want to bring it to life.

    I am conscious though of some churches which have been re-ordered so badly to include drumkits and projection screens that all one can think about in them is to wonder who sanctioned such ugliness. If cathedrals maintain people who care about beauty then so be it. The beauty of holiness is a concept found, you know, in the actual bible.

    When it comes to services here, my presumption every week and at every service is that there are people who are there for  the first time and who don’t understand what is going on. We work incredibly hard at helping them to feel comfortable enough to participate and catch some of the wonder that has been woven into the fabric of the building for all the years that it has been built. I give some notices every week and we’ve learned as a congregation not to get bored with them but to rejoice in the fact that we are a place that seekers come to every week.

    So, I agree with some of the things Richard Moy is saying. Lots of churches could engage people better.

    However, I find myself disagreeing with Richard Moy too, particularly in his presumption that the only way in which the gospel can be conveyed is through a homily. The experience that I think most people who work in cathedrals would want to share with Richard is that this just ain’t so.

    Boredom is one of the devil’s chief tools in church. And the truth is, I’ve found myself experiencing boredom in all kinds of churches. Cathedrals certainly don’t have the monopoly on this. Ranting sermons. Repetitive sermons. Sermons which seem to be concerned only with one view of the atonement. We’ve all heard them. Preaching itself is not the answer.

    God meets people in silence. God meets people in music. God meets people lurking behind pillars wondering who they are and where they fit into the grand scheme of things.

    And God meets people where people come together in friendship. We don’t talk about that often enough in church either. One of the things that happens in larger churches is that there’s a greater chance of meeting people who might become friends. (This applies in larger evangelical churches just as much as cathedrals). As I’ve said before, friendship is the great sacrament the church should have named instead of calling marriage a sacrament.

    People don’t all go to the big evangelical tabernacles because of the sermons that are preached in them.

    The truth is, people meet God in complex ways in church. Very many people encounter God in the worship rather than the preaching. That holds true regardless of whether one is an evangelical or whether one is whirling a thurible and scattering rose-petals in front of Jesus in the blessed sacrament of the altar. Trust me. I’ve met God in both places myself.

    It is my view that preaching is rather important to those who come to St Mary’s Cathedral in Glasgow. I hope that people will often hear things that surprise them, move them and make them think. However, it isn’t the whole package and doesn’t pretend to represent it.

    I preach to beguile not to convert and that may be part of the essence of what is going on in cathedrals. They represent zones of possibility, places where sinners, saints, pilgrims, visitors, tour parties, seekers, history freaks, amateur liturgists, art nuts, faithful God botherers, faithful atheists and all who pass by have a license to wonder.

    Let us never remove that license by preaching at them only our presumptions about what they need to hear.

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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