• Sermon preached on 7 June 2015

    St Mary’s is a special place for all kinds of reasons.

    This place is a joy and a wonder and it is a place where I really enjoy preaching.

    I almost never come away from a Sunday or a feast day without feeling moved, inspired and thankful for the worship that we manage offer here together. And that’s a wonderful thing for a priest. Too many clergy, I suspect, conduct worship which doesn’t really excite them and which they wouldn’t go to if they didn’t have to.

    But not me. This is a special place.

    Just occasionally, Sunday’s can be a bit more stressful than you hope they will be. And what I have in mind this morning is the very occasional times when someone has taken ill during the course of the service.

    Now, the thing is, different churches deal with that in different ways. The best organised churches have someone at the door all ready to call an ambulance if one is needed.

    Here in St Mary’s, what usually happens is that a perfectly formed medical team seems to instantaneously form around the person who is laid low.

    I remember on one occasion someone leaning over to me and asking whether they should call 999 and my response was that they could do but there was much more chance of the person seeing an A and E doctor quickly here than actually at A and E.

    On one Sunday someone rather dramatically told me that someone in the congregation had died in church and asked me to bring the holy oil to anoint them. I sent for the oils and rather tentatively approached. As I did so, I found the “corpse” sitting up and fighting people off with the words, “Will someone get all these doctors away from me”.

    Not only is there suddenly a bunch of medics all set to do what they can but right behind them there seems to come a team of trained counsellors all ready to step in to offer comfort and concern to anyone who needs it.

    It is all very St Mary’s.

    I feel as though this morning’s gospel is a bit of an accident and emergency this morning.

    • Jesus’s family thinking he has completely lost the plot and needing saving from himself.

    • This line about the sin against the holy ghost that can never be forgiven.

    • And then Jesus comprehensively rejecting his mother and siblings.

    It is a tricky piece for any preacher.

    And if we had all the time in the world, I’d tell you to get into groups and try to sort it all out. And you know what I’d do, I’d have a group of medics trying to work out what was wrong with Jesus over here. And a bunch of psychiatrists over there trying to work out whether his issues with the devil were psychological ones.

    And the team of trained therapists could move in on the business with him rejecting his family. Some might want to spend time with Mary and his siblings trying to help them deal with his rejection and some might want to give Jesus himself a good listening to.

    And I think we could probably manage a team of theologians in another corner to try to work out the stuff about blasphemy against the holy ghost and to say what all that was about.

    And when they fell out about what that means, as I think it is probably inevitable that they would do because (trust me on this) no-one really knows what it means, we could send the counsellors over to that corner to help them listen more effectively to one another and do a little emergency pouring of oil on troubled waters.

    And then those who are in management might raise the question of problem solving in multi-disciplinary teams and suggest a significant reorganisation of resources.

    But by this stage we might have the justice and aid network forming themselves over in one coffee corner to remind us that blasphemy is a serious business in some parts of the world and people can be killed simply for being accused of blasphemy and asking whether or not we can have a forum speaker about this very important issue and reminding us that some in this very congregation come from those very countries and that all local issues are global issues and all global issues are local ones.

    And then you might get the lesbian and group having a subversive bible study group in another corner and having a very long conversation about the idea of first tying up the strong man in order to plunder his house and asking whether or not that is a prophecy of the overthrow of hetero-normative sexist homophobic society and whether or not we are about to usher in the commonwealth of God where all it justice and joy. And peace and light will appear to break out until someone suggests that this means we need to change from speaking about the kingdom of God to speaking about the queendom of God.

    And then we’ll need the team of trained counsellors and therapists all over again. And the musicians could come up with a chant on the important text, “Blessed are the peacemakers”.

    And pretty soon the God Factor people zoom into action to gather the questions that the congregation might have about the gospel of the day. And they’d be busily putting them all up on a sticky label wall so we can all see one another’s questions and then we would add more questions on top of the first questions. And it would never be too late to ask another question because accepting the questions is what it is all about.

    And then, this being St Mary’s, you’ll get some smart alec preacher in the pulpit going on and on about Jesus rejecting his mother and siblings and wondering whether this means that it is time for single people to remind those who live in couples and families that Jesus seemed pretty decisively to reject their way of life. And thanking God we don’t have family services here in St Mary’s because we’re a church for everyone.

    And on hearing this, the therapists decide they will work most effectively running a triage system and employing their talents to those who are most in need. And they split themselves into teams that quickly get to work here, here, here and here.

    And all the while, the poor gospel is lying there gasping for breath and saying, “All I wanted to do for you people was to bring you a bit of life”.

    So.

    What will we really take away from hearing it today?

    Can I suggest three little things.

    Firstly,

    That God’s compassion is so exciting that when it is found in Jesus it draws a crowd.

    And as a congregation we need to be ready for that to happen.

    Secondly, that God’s compassion is disruptive of our expectations and of our identities. And as the people of God we’d better be ready to be able to learn more about the expansive love of God than we already know. (And if we can’t do that we’re not the people God wants us to be).

    And finally – that God’s compassion comes to us as individuals. The love of God doesn’t come because of who we think we are – neither by profession nor, as this gospel teaches us via family or friends. This is not the news that Jesus regards his mother and siblings as unimportant. It is the better news that he regards every one of us as being just as close and loved by himself as as all of them.

    Because God loves us each, utterly and forever. And in God’s world, no-one comes first and we all belong to another.

    And after the service you can get into your teams and discuss the sermon.

    In the name of the Father and of the Son and of the Holy Spirit.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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