• General Synod: Come for all now is ready

    I’ve commented before that you can tell almost all you need to know about a Christian community by the way that they invite people to communion.

    Yesterday, General Synod started to meet in Edinburgh and by some distance the most significant theological statement came, not in the debates about how we will talk about same-sex couples and marriage, not in the considerable theological reports that we had but in a tiny little exchange used in the liturgy.

    Come all people: this is Christ’s table to which all are invited.
    Come, for all is ready.
    Thanks be to God.

    Now, the reason this is significant is that this isn’t what we usually say in church. This isn’t what is part of the regular liturgy.  So far as I could tell, it was used yesterday at the Synod Eucharist simply by the sanction of the nodding of seven bemitred heads gathered around the altar.

    It was a joy to me to find such a thing said.  I’ve believed this way for quite some time.

    In St Mary’s we say, ‘everyone is welcome to Communion in this church’. Occasionally I get people asking whether we really mean it and I always say ‘You bet we do!’

    Now the thing is, it is uncommon. Some churches make theological demands – all those who are trinitarian Christians are welcome to receive the bread and wine.  For others, one sacrament acts as both a barrier and a key to another – all those who have been baptised are welcome to receive communion. Still others make Church membership the key.  And for others still it is good behaviour,  for example, the terrifying – all who are in good standing with their church are welcome…

    Yesterday at our set piece Eucharist when we are all on show and amongst ecumenical and interfaith friends, we said that it was for all people. It was hugely significant and hugely welcome.

    But the thing is, liturgy changes us.  That’s part of the idea.

    If we say things like this then it will change what we do.

    The church is currently debating whether to change what we do with regards to marriage.  Is it open to straight couples or in fact something that is open to any couple?  Are gay people fully accepted as God’s children, whose relationships God will bless or not?

    We’ve got to the stage of discussing that seriously at last.  This isn’t my conversation any more.  It felt like that for years. Now it is the church’s conversation.

    If we start to behave in the Eucharist as though the gifts of God are for everyone then there must be rising hope that we will apply the same to all our sacramental thinking.

    The debate is happening.  Real change is possible.  It started most particularly in that little exchange at the mass.

    Come all people. Yes, come all people.

    That’s the kind of church I want to belong to.
    Thanks be to God.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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