• Going out and coming in

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    This week I’ll have been at St Mary’s for nine years. It is the anniversary of my installation on Sunday. And this year I’ve decided to give myself an anniversary treat.

    When I came to St Mary’s there was much to try to understand and much to take in. Just trying to get your head around how things work in a new congregation is always tricky. Every place does things almost the same. But almost the same means that every place does things differently. Slightly differently – and that’s much more difficult to cope with than learning something completely new.

    One particular conundrum presented itself to me on my first Sunday. How did we get in? Did the clergy and choir go in singing a hymn and then turn and greet the people or did we process in, turn, greet and sing a hymn?

    Trying to learn from those who ought to know, I took a couple of people aside and asked them. Their responses were enlightening.

    Person number one told me very assuredly that the choir and clergy processed in singing and then greeted the people.

    Person number two told me just as assuredly that the choir and clergy processed in, greeted the people and then we sang the hymn.

    This was less than helpful. As the days counted down towards my first Sunday I needed to know.

    The only thing I could do was ask another person and take their answer as the tiebreaker. And so I did.

    “Oh, Provost, we do whatever the Provost would like us to do,” was the answer.

    It was a slightly disturbing answer because one of the things that I knew I needed to be here was to be someone who didn’t have all the answers and who could let St Mary’s find a way of being where all the questions didn’t get thrown at the Provost to answer.

    However, without being able to get a definitive answer from anyone, I did in the end say what we were going to do in order to get ourselves into place.

    The trouble is, I’ve been regretting one detail ever since, particularly recently.

    What I said would happen is that we would process in. Then the choir and clergy would bow to one another from either side of the communion table, the clergy would turn, greet the people and then we would sing a hymn.

    It looks smart, it means we all start knowing what we are doing and we don’t flap about with music as we are processing.

    But the thing that has been bugging me recently is that it only really includes those who are at the sharp end of the church.

    We bow to one another to signify that God is present – that God is amongst us; that God is about us and within us.

    But what about the bulk of the congregation? Isn’t God in them too?

    This has been bothering me for some time and I found myself talking to Richard Giles about it on Saturday.

    Now, Richard Giles is one of the most interesting liturgists to have emerged in the last few years. And on Saturday he looked me in the eyes and said the magic words – “Well, if you are not happy with it, just change it. It isn’t too late….”

    And he was right.

    So, we’re going to change things from this Sunday.

    From this week, the choir and clergy will process in. They will then bow to one another from either side of the table. And then the clergy will turn and bow to the congregation who are invited to return the bow.

    We’re all in this together.

    The smallest of gestures can mean a great deal in the world of liturgical worship.

    We’re going to try this one for a bit and see whether it works. My last thought on the subject has served us well for nine years, but it is time for a change.

    Odd what Provosts give themselves as anniversary presents, isn’t it?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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