• What the Irish Marriage Referendum Means

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    The first thing to say is congratulations to all those in Ireland who have campaigned and voted for a change in the law that will allow same-sex couples to be able to enter civil marriage.

    There’s something incredibly exciting about the fact that the first country to put marriage equality (or at least a step towards marriage equality) to the electorate is Ireland. Twenty years ago it would have been almost unthinkable that Ireland would ever enthusiastically embrace this change. It is clear that the influence of the Roman Catholic Church in Ireland has been changed forever by a litany of abuse cases and also by the positive changes that increasing secularisation in Western Europe has brought.

    It has been nailbiting watching the referendum from this side of the Irish Sea. Particularly when one begins from a position of thinking that such a referedum should never happen in the first place. I agree with Seph who tweeted the other day –

    Seph is right. Whilst the excitement of the Irish vote has been palpable it has still meant that tens of thousands of people have had to live with a debate over whether they are really full citizens or not and walk streets in which placards and slogans opposed to their lives have been prominently displayed.

    On the positive side, there have been few things on twitter more moving than the #hometovote hashtag. This referendum didn’t allow postal voting and so Irish citizens from all around the world travelled back to Ireland to cast a vote for equality. That stream on twitter has moved me to tears several times in the last few days. Growing up gay in an age where the presumption was that the majority world meant you harm, it is difficult to encounter such gold-hearted goodness without having an emotional meltdown.

    There’s no doubt that this result will encourage those fighting for marriage to be open to same-sex couples in Northern Ireland. Fresh from the gay cake row, there’s a new coalition of politicians in that province arguing publicly against things that are to the benefit of their gay citizens. They appear to be even more dinosaur like the more decisions are taken around them that point towards the goal of equality.

    One notable thing worth celebrating with regards to the Irish referendum is how the Church of Ireland has conducted itself. Significantly, there was no expectation that all their bishops would say the same thing and so we were able to hear very clear statements of support from several high profile members of the church, particularly the Bishop of Cork, the Rt Rev Paul Colton and the Bishop of Cashel, Ferns & Ossory the Rt Rev Michael Burrows. The two of them deserve to be hailed as heroes.

    What a contrast from the Scottish Episcopal Church where the poison of conformity has overtaken any sense of collegiality amongst our bishops.

    Bishops here need to remember that the word for those who take actions (or maintain silence) leading to things that are to the detriment of their gay clergy and congregational members whilst insisting in private that they are sympathetic is not hero but something far more visceral that Jesus had a lot more to say about than homosexuality.

    But let us not dwell on that – this is Ireland’s day. A new Ireland too.

    So many people have said that this vote represents far more to Irish citizens than just whether or not same-sex couples could marry. It re-establishes the idea in Ireland that the state is there for all Irish people.

    Ireland has lost so much of its young talent to migration. Ireland like so many countries has lost so much energy and vitality to homophobia too. As we have seen young Irish citizens making their way back home to vote for a better world for those who live there, we’ve seen something selfless, compassionate and hugely inspiring.

    I hope that as they’ve turned up to vote this week they’ve received céad míle fáilte – a hundred thousand welcomes on their return.

    A hundred thousand alleluias are being sung for Ireland by everyone who wants a world where everyone is equal.

    Go Ireland. Go into the future holding your heads high.

    Ireland said Yes!

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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