• Review of Last Year’s Predictions

    Well, clearly it behoves me to consider last year’s New Year Predictions and see how I did.

    Remember those people who used to say, “But what is a blog…?” Well this year you are going to be hearing them say, “But what is a mooc…?”

    Well, I think I got that partially right. Lots of people have been getting online education and training from moocs and mooclike environments. Coming to a church context near you in the future. I claim a partial hit with this prediction.

    Gay men are going to start shaving again. Now that so many straight men have bought into the idea that beards are hip, it is time to mess with their fashion sense again. Consider this the memo. (Next year, the end of tattoos!)

    Oh, I got this so, so wrong and beards have become so, so absurd. How long, O Lord, how long?

    Church of Scotland General Assembly will be unable to affirm last year’s compromise on a local option for ministers who happen to be gay.

    Well, I got this one wrong too. Looks as though the Assembly will affirm last year’s compromise though there is disagreement about whether the provisions regarding civil partnership should also refer to marriage. I expect this one will run on for a bit.

    More revelations relating to Cardinal Keith Patrick O’Brien.

    Yes – we have revelations about where he is living and how he is funded. I expected more about his time as bishop, but that may come yet.

    Number of active bloggers decreases. Influence of those still blogging increases.

    Yes – blogging has become much more intentional and is clearly for the committed. However, I’m pleased to see an end of year boost in Scottish Episcopal blogging once people realised they had something they passionately wanted to talk about.

    The real purpose of the Pilling Report will be revealed with hindsight as evangelicals begin to argue about its contents. (May take a couple of years, but trust me on this one). Initially this will be in private – increasingly in public. Having been the great unifying factor for Evangelicals for the last 10 years, attitudes to gay people will become the source of greatest disunity amongst Evangelicals for the next decade. Unappealing and unsatisfying as it is, Pilling is a watershed – it was never designed to court liberal opinion so we might as well stop moaning about it. It was designed to divide evangelical opinion and is going to be jolly successful.

    Not Proven must be the verdict on this one for the year that is past – partly true but the bit about Pilling remains to be seen as I expected. We’ve have some interesting debates within Evangelicalism and Vicky Beeching’s coming out. This one really will run and run.

    The Independence Referendum will be lost here in Scotland but alas, not by enough to shut everyone up.

    Yes – bang on. I was right. I was right. I was right.

    Such terrible statistics in the Diocese of Glasgow and Galloway that we lose at least 4 seats on General Synod.

    Yes – did we lose 6 or was it more?

    Lord Carey will say that Christians are being persecuted in the UK, that the church is dying out or that the sky is going to fall in, and will say it at the most unhelpful time possible – probably around one of the English General Synods or Easter.

    I’m claiming this is a hit. He came out in favour of allowing assisted suicide (against the Church of England’s stated policy) on 11 July 2014. Synod started 11 July 2014.

    We will hear about our first UK gay divorce.

    No – surprisingly, I don’t think I can find headlines about this.

    Trends to watch:

    Continued meltdown of the Church of Scotland. Ceasing to be a national church before our very eyes.

    Internet increasingly rewards those who know how to manipulate images.

    Economic polarization of the UK continues.

    Yes. Yes. And, sadly, Yes.

    Mixed bag this year.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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