• Christmas Day 2014 – Sermon

    Come with me to Bethlehem. Come and see the babe in the manger. Come and worship and adore the Lord of Heaven and Earth with the shepherds at the manger.

    But don’t come with me to Bethlehem of Judea. Not yet anyway.

    Come with me instead in your mind to the city of Venice where I had part of my main holiday this year.

    I stepped off the train and walked out of the station and gasped at the scene in front of me. The grand canale, the vaporetto water busses. The astonishing modern Canalettoesque scene. A city completely without roads and cars.

    And I quickly got used to it and started to enjoy finding my way about down the little alleys and along the byways along the canals.

    Now, some of you will have been to Venice yourself. You’ll know that walking about can be a bit of a struggle.

    It is crowded and busy. The pathways are narrow and crowded. And it is insanely pretty so you just want to stop and gaze at everything.

    And everyone is feeling the heat and everyone needs to pause for breath sometimes.

    And one of the hazards are the bridges that you have to use to get over the canels. Every hundred and fifty yards or so you go up steps and over the bridge and down steps.

    And that adds to the weariness.

    And this year there is an added hazard on the bridges of Venice. Not just people sitting on their suitcases having an ice-cream and getting in everyone’s way. Not just people stopping to admire the view. No, there’s something new.

    Someone has come up with one of those bright ideas which seems like such a good idea until you see it in practise.

    Someone has come up with a pole a couple of feet long, upon which you can mount your phone or camera to allow you to take photographs of yourself with a background view behind you.

    And there’s nothing so pretty as the Venetian canals and so people stand on those bridges waving these dangerous sticks about trying to get the perfect picture of themselves, a canal and the whole of St Mark’s Basilica in the frame of a small smartphone.

    Yes – this is the year of the selfie and tourist spots like Venice are falling victim to the selfie pole menace. For sometimes you could barely get across a bridge without being poked or prodded by one of these infernal poles.

    Well, Venice is lovely. I completely fell in love with it. But oh, it can hard work.

    And so it was one day I found myself going along the alleyways in the heat, up and down the bridges and through the crowds. And I was hot and tired. And I needed a rest.

    Well the only thing to do in Venice when you need a rest is to slip into a church. Cool marble and shade from the sun was what I needed and so I pushed open the door of one of the many churches and found my way inside.

    And immediately I realised that I was in one of the churches that has significant pieces of art. I was hot and bothered so I don’t remember whether it was a San Maggiore or a San Benedissimus or what it was. And I’d seen so much art that I’d long since stopped being able to remember which was a Giotto and which was a Tintoretto.

    But I knew what was featured in the large painting in this particular church. It was at once completely familiar.

    The adoration of the shepherds in Bethlehem.

    Instantly recognisable. Somehow the image of the poor shepherds worshipping at the manger had appealed to some Venetian dignitary with enough money to commission art big enough to fill a wall.

    And in the picture were the holy family – Joseph, Mary and the babe.

    And in front of the picture, with their backs turned away, looking towards me was another family. Guiseppe, Maria and a rather hot and bothered babe.

    And the parents stood there in front of the great piece of art smiling.

    The family stood there grinning but with their backs to the great painting.

    For as they stood, the father was holding one of those selfie poles to ensure that they could get a picture of what mattered to them that day.

    There they were. This modern hot and bothered family putting themselves into the scene with the holy and beloved family. Putting themselves into Bethlehem.

    Come with me to Bethlehem.

    Come with me to Bethlehem and put yourself in the scene.

    For if the shepherds are invited then so are you.

    The invitation to the shepherds are a clue that God was setting up an open, inclusive and welcoming stable.

    For shepherds were not smart but scruffy. They were not respectable but rapscallions. They were not gentry but general riff raff.

    But the word came to the shepherds that something was going on. God had come into their neck of the woods and they had better pick themselves up and rush down and see what it was all about. The invitation to the shepherds implies that anyone is welcome.

    Come with me to Bethlehem and put yourself into the scene. For you are invited too.

    You are invited to know that God has come into your world.

    You are invited to know that God has come close to you.

    You are invited to know that God is near to you.

    And in Glasgow this week we need to know that God is near us, that God loves us and that God is right beside us – no matter what.

    All those selfie photographs in Venice and no doubt every other tourist spot speak of the desire to put ourselves into the picture.

    But we are already made in the image and likeness of God.

    A God who chose to put his own self into the picture; who opted to enter into our frame of reference.

    God came into the world long ago so that I could tell you right now that God is here in this city today.

    For the word of God in scripture, for the word of God in Glasgow, for the word of God within us.

    Thanks be to God.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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