• Midnight Mass 2014 Sermon for Glasgow

    Where does the light of Christ most need to shine?

    A long time ago on the first holiday that I went on with a friend rather than my parents, I travelled partly by train, partly by boat and partly hitchhiking, to the Orkney Isles. And one of my strongest memories of being there was crawling through the narrow entrance of the great Neolithic Maeshowe cairn. Built probably nearly 5000 years ago, my friend and I sat in the gloom of the interior hearing that the whole edifice was aligned so that the light of the winter solstice sunset would shine down the narrow passageway and perfectly illuminate a stone in the interior.

    And of course, it still works. Nowadays people try to capture the same effect and spread it around the world using webcams.

    But what were those who built the cairn trying to say?

    The truth is, we don’t know. Was the sun itself the focus of what they were doing at midwinter or was the sunlight being caused to shine onto something stuck in some way on that stone?

    What did they want the light to shine on?

    Sometimes you see guidebooks of Manhattan with pictures taken of the sun setting perfectly behind the skyscrapers as though they had been built for that very purpose.

    And Great Western Road itself, outside this cathedral, aligned as it is, works just as well as any stone cairn at predicting the rise and fall of the sun.

    Will archaeologists in 5000 years wonder at our devotion in laying out the West End of this city to align with sunrise and sunset?

    Will they presume that what we built was aligned to the light?

    Will they wonder where we wanted the light to shine?

    Where do you want the light to shine this year?

    Once again we come to Christmas with a very public tragedy in our minds. Things hard to think about. Things difficult to contemplate.

    People do ask me whether it is hard to speak of the love of God when difficult things happen.

    Well, it is sometimes hard to find the right word but the truth is, the love of God coming to illuminate the darkest of times is what we always celebrate at Christmas no matter what year we are in and no matter what has happened. The light comes into the world. That is the truth we gather here to proclaim right at the darkest time of year.

    It is the truth which made the angels sing. It is the truth which made the heavens ring.

    God is come into the world and the fact that we celebrate that at night has always meant a lot to me.

    We gather at night to remind ourselves that the light shines in the darkness and that the song of the angels matters – for they sing of peace on earth.

    We gather at night to remind ourselves that God’s coming makes a difference and the peace-prayer of the angels is a song we can dare to sing for ourselves.

    We gather at night to remind ourselves that nothing is impossible with God, and the song of the angels is the song the world needs to hear.

    The song is “peace to God’s people on earth” and it is as catchy as Charpentier’s Noels that we are enjoying tonight.

    Where does the light need to shine this year. Do you know?

    I know that you do.

    You know the hearts and the places and the situations where peace on earth is needed most.

    And in gathering here in the night-time, the story of the light coming into the world, the song of peace on earth becomes our story, becomes our song.

    That’s why we do this.

    God came to Bethlehem to become someone who would weep with those who suffered and walk alongside them in their troubles.

    God came to Bethlehem.

    God comes to Glasgow.

    We know where the light needs to shine. We know places and people who need God’s peace.

    Don’t forget that Bethlehem and Glasgow are twin cities.

    Tonight as we remember the light of the world arriving in Bethlehem, ask yourself where you want the light of Christ to shine. Who needs to know God’s presence. Who needs to hear the angel’s song of peace.

    Whoever it is, remember them in this holy place tonight.

    Our gospel reading tonight reminds us that our first sight of Jesus, the babe in the manger was hardly the first time God cared about the world. What began there had a greater beginning – for in the beginning itself was the Word.

    God has always loved us. In the stories and songs of Christmas we get to retell and replay in our minds a narrative that also tells us that God already loves us.

    Go from this place tonight knowing that God loves you.

    In the beginning was the Word, and the Word was with God, and the Word was God.

    And God came. Light shines. Love is real. And a peaceful world is a birthright and a destiny and a manifesto for everyone who draws breath.

    In the beginning was the Word, and the Word was with God, and the Word was God.

    We know all about darkness. But the light has come. Love is here and love is real. For where there is human life there is love. And where there is love there is God.

    In the beginning was the Word, and the Word was with God, and the Word was God.

    What has come into being in him was life, and the life was the light of all people. The light shines in the darkness, and the darkness did not overcome it. Did not overcome it in Bethlehem. Will not overcome it in Glasgow. Will not overcome it in any place at all. Amen

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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