• You can’t bomb people into being nice Westerners

    In a way, watching the debate yesterday in the House of Commons on whether the UK should join in with Air Strikes against the so called Islamic State felt different to me from the last times we’ve had similar debates.

    This time I felt I was open to persuasion. As the debate began, I hadn’t made up my mind what I thought was right. I accept the arguments that such action this time is legal. (In the past I’ve marched against UK involvement convinced that it was illegal and wrong from the outset). I’m not a pacifist and don’t automatically assume that using force is wrong. That means that each time I need to be persuaded.

    As I’ve said before, I once had aspirations to be a Member of Parliament and when crucial votes come around I find myself inevitably absorbed by them wondering how I would have voted. In this case, I’m sure that I would have entered the chamber undecided and left having firmly made up my mind.

    The more speeches that I heard in favour of military action, the more troubled I was about it. In particular, I was troubled to hear the Archbishop of Canterbury throwing his lot in with the government and advocate new bombing missions.

    It seems to me that the following points remain unanswered.

    • Likelihood of success.  This is a key point for anyone trying to assess using Christian criteria whether military action is just. How many bombs do we need to drop before we realise that air strikes alone are not sorting out the conflict in Iraq? The lessons of the past do not point to an easy or quick solution. I was particularly alarmed by the suggestion by the Prime Minister that this could take three years. I don’t believe any0ne can see what lies ahead in three years time in Iraq. These are not air strikes – this is a war. What’s more I don’t even know how we will judge success.
    • We are not fighting a conventional enemy but a set of ideas. Bombs do not destroy ideas they disperse them. The “Islamic State” people may claim to have territorial claims to a part of the world but that doesn’t mean we are fighting another state in the way that the West understands that. Controlling territory on the ground doesn’t mean that you control people’s minds. ISIS and al-Queda are as much a set of ideas as an army controlling a people. We need concrete strategies for making lives better and the underlying philosophical principles that are behind the terror attacks need to be taken to pieces and few of us know how to do that.
    • What about the innocents? In this week when we’ve remembered St Adamnan again in the church, again we are reminded that attacks which kill or harm the innocent are never justified. Collateral damage is terrorism by another name.
    • Finally, that you can’t bomb people into being nice Westerners. It seemed to me that many in the House of Commons were responding to the barbarity of recent hostage beheadings with the notion that we can somehow fly 6 RAF aircraft over Iraq, drop some bombs and stop people being beastly. It won’t do. You can’t bomb people into being nice Westerners. If there are any solutions they will be far more complex than what is currently proposed.

    For all these reasons, though I would have gone into the chamber undecided, by the end of the day I would have made my mind up.

    I would have voted against military action.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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