• On turning down Big Brother

    This morning could have been so very different. I could have been waking in a room of sleeping pseudo-clebs and instead of writing a blog post I could have been called to the diary room.

    The funniest telephone call I’ve taken in the last year was from an agent looking for candidates for the Big Brother House who was ringing to ask whether I would be interested in auditioning for Celebrity Big Brother. I didn’t stop laughing for days. It didn’t need a moment’s thought to know that the BB House was not the place for me.

    I have to say that my first thought was that I wasn’t a celebrity but then looking down the list of those who have actually made it into the house, I’m not sure that should have been a worry.

    I was never entirely sure why I got that call. The only thing I can think of is that they were going down the Pink List that the Independent kindly publish every year and asking everyone on it whether they might be interested. (The fact that they got to me would indicate that rather a lot of people turned them down before I got the chance to say no). Maybe this blog was a plus point in their minds too.

    But how our lives have changed over the years that Big Brother has been in existence on our television screens. The blurring of the public and the private is one of the major themes of modern Western life and one that I think we still don’t quite understand. And the profusion of cameras in our lives is something that I didn’t see coming. I have a little one on top of my computer screen waiting for any moment when I want to make a video call or for when online evening prayer starts up again. As I walk to work, I’ve no idea how many cameras will record my movements nor who will look at the images.

    And the idea of confessional diaries that all the world can read – well, blogging has become unremarkable now.

    My hunch is that many of the people who started blogs have fallen by the wayside. Perhaps they’ve got bored, perhaps they have been bitten on the behind as things they have written have come back to haunt them and perhaps they just didn’t get the celebrity that they were hoping for. How painful to be a celebrity in your heart that no-one pays any attention to at all.

    There’s still mileage in blogging but it is changing. We are seeing fewer bloggers stick it out but I think many of those who are keeping going for the long-term are learning how to do it successfully. The increasing ubiquity of social media means that it is hard to be a successful blogger without knowing one’s way around some of those platforms too.

    But people still read blogs. The thousands of people who read my post last week about the offense caused to many by the Director of Communications of the Church of England in one little tweet, were clearly interested in a perspective that they wouldn’t find in the mainstream media.

    Very happy to have turned down Big Brother. Very happy to still be on here.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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