• If you meet a God who is racist. Call it out.

    Content Warning. This gospel reading contains scenes which some viewers might find disturbing.

    Content Warning. Viewer discretion is advised.

    Content Warning. This exegesis contains strong language which some listeners may find offensive.

    Content Warning. The language used in this interpretation of the gospel contains expressions which were in common use at the time which may sound derogatory and disrespectful to modern ears.

    Content Warning. The kind of language that can be heard in today’s gospel remains in use today. And it remains just as offensive as it always was.

    Those of us who watch the television or listen to the radio in this country are probably all accustomed to hearing what are called content warnings.

    You sometimes get them at the theatre these days too, pasted up on the doors before you go in.

    This morning’s gospel probably needs a content warning to go with it when we read it these days.

    But maybe it always did.

    And maybe that’s the point of it.

    I have to be honest. Matthew’s gospel is my least favourite of the four canonical gospels. I always have to take a deep breath when we start the liturgical year in which we read mostly gospel readings from Matthew’s gospel. For Matthew’s world always seems so much more clear cut than the world in which I live. Everything is black and white. It is all about the sheep and the goats, the wheat and the weeds, the wise and the foolish, the saved and the damned.

    And I find all this rather tiresome. “What about the goats!” I want to cry. What about the weeds? Are they not God’s beloved flowers too.

    And if forced to choose between spending the night at a party with the five wise virgins or the five foolish ones, well, I might not chose to go to the party that Matthew wants me to choose to go to.

    But just now and again, something that Matthew writes slaps me across my presumptions and makes me take notice. The Beatitudes and the rest of the sermon on the Mount make it worth putting up with a whole lot of parables I find myself not liking. And then… and then there’s this.

    First Jesus says that righteousness isn’t about what goes into a person but about what comes out of a person.

    Someone is defiled not by what they scoff but how they scoff at others.

    Matthew paints this picture of Jesus caring much more about what people say than about the way in which they are keeping certain religious laws.

    And in a careless way, I want to cheer him on.

    Yes! Go Jesus. Disturb the righteous. Bring down the mighty. Talk about people’s motives. You got it from your mother! Yay for Jesus.

    And then right after telling us that Jesus cared more about what came out of people’s mouths than what went in, Matthew has Jesus saying something that is downright offensive with unignorably racist undertones.

    And it is that which makes me love Matthew. The sheer theatre of this is astonishing.

    Shock tactics – that’s what keeps you on your toes.

    Shock tactics from a master storyteller who will not simply let us get away with simplistic interpretations about what his gospel is all about.

    Even our English translators find this a bit much to translate honestly.

    Someone asks him for help. She’s a foreigner.

    He says.

    “It is not fair to take the children’s food and throw it to the dogs”.

    But that’s not really adequate. That word dogs is a diminutive in the Greek.

    Glaswegian might help us here.

    “It’s nae fair to take the bairns’ food and throw it to the wee dugs”

    Or even better, “It isnae fair to take the bairns’ food and gi it to the wee bitches”.

    There is a glaring nastiness about Jesus’s words that I think are unmistakable.

    Sometimes I’ve wondered whether there was a twinkle in his eyes and a snort in her response but I’m far from sure of that.

    It seems to me that he did say something that was offensive then and would be offensive now and was called out on it.

    This foreign women firstly cries out to the Son of God that she is in need. Then she cries out that she’s not accepting his answer and not accepting no for an answer either.

    She’s not going to let racism have the last word.

    And I think the gospel suddenly becomes fascinating and compelling as a result.

    What you expect to happen doesn’t?

    We don’t know her name but she is magnificent.

    She is one of those deprived of a name by history. But one of those who cry out “Not in my name” when she encounters something which is offensive to her ears.

    And I love her for it.

    There was a very popular book a few years ago called “if you see Buddha on the road, kill him”. The basic idea was that you didn’t need someone to enlighten you – you had it in yourself to provide all the enlightenment you would ever need. The idea was that you didn’t need a guru to be enlightened.

    I don’t entirely hold by that. I’ve found it necessary sometimes to learn from others.

    But this woman makes me think of a similar kind of sentiment.

    If you meet a God who is racist. Call it out.

    If you are told about a God who is homophobic or sexist or bigoted in any way, don’t rest. Resist.

    And if you encounter a God who doesn’t seem to care about the poor and the needy and the dispossessed… then fight him.

    Wrestle with him as Jacob of old wrestled with God the whole night through.

    Don’t be surprised if you come away limping, but don’t think you won’t win.

    Content warning – Love wins in the end.

    Love always wins in the end. In the face of this woman’s cheek, Jesus himself seems to suddenly understand his mission to the world in new ways. More expansive, generous, comprehensive, extensive, wide-ranging and unreserved.

    Content warning. It isn’t just Jesus who can see a whole new vision of loving the world. We are the body of Christ so, so can we.

    Content warning, it isn’t just the Canaanite woman who can insist that she too is made in the image and likeness of God.  That description applies to everyone here-present. And everyone who has ever lived. And everyone who ever will.

    Content warning. The goodness of God’s love is for everyone.

    Content warning. The goodness of God’s love is for you.

    In the name of the Father and of the Son and of the Holy Spirit. Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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