• The Visitation and an Anniversary

    Today is the Feast of the Visitation. It also happens to be the anniversary of me coming to St Mary’s 8 years ago.

    Those who were around then will remember that my ministry started here with a hugely exciting service of induction and installation. I had to be made the Rector and I had to be put in my stall as the Provost. It was one of those services where we threw just about every liturgical trick in the book at it and it worked.

    To be honest, I find most induction services rather dull. We’ve got into the habit of using miserable liturgies for induction services in which there is a central drama of people putting gifts into the new priest’s hands to symbolise all that they are getting by coming to their new job. I hate it and tried to keep it to a minimum when it was my turn here. In particular, I refused to receive the keys of the church – one of the most silly symbols the church has ever invented, in my view.

    I remember saying at one point in the planning of the service, “Well, you can put the keys on a nice velvet cushion and process them up the aisle and bring them to me and bow deeply and offer them to me and I’ll still say ‘No, I am not receiving these keys’”. In the end they never appeared and I didn’t have to publicly say no to them.

    The giving of gifts symbolises things that I’m not comfortable with at all. It is an enactment of a system of power that exists in congregations which is very far from being healthy. (It is also a little bit of liturgy that doesn’t have a great deal of history to it).

    When someone becomes a Rector in a congregation, they find themselves given a load of power right at the beginning. And right from the beginning, their success, or otherwise, will be marked by how they chose to retain that power, give it away or share it.

    The appropriate letting go of power is one of the great themes of Christian ministry but one that is very rarely discussed when clergy are being trained.

    I find myself now, knowing less about what is going on at St Mary’s than once I did. You have to learn to trust people and let go.

    As it happens, I’m off sick for this anniversary and the church is coping without me. I wish I was around this weekend as I’d have enjoyed celebrating an anniversary mass this morning and would rather be worshipping at St Mary’s on a Sunday than anywhere else in the world. (We give ourselves permission to be excited by the worship in St Mary’s – when we are on form, the worship is allowed to be as interesting, moving, funny and passionate as it should be).

    However, even though I’m not there, I’ve every confidence that all will be well without me.

    Once upon a time, I’m not sure that would have been so. I’d have been off sick and still worrying about the place.

    Looking back, there have been wonderful high points since coming here eight years ago. I think that the church is a happier place than it was then too. And I never think happiness should be dismissed. It matters rather a lot.

    I’m happy here at St Mary’s too.

    Eight glorious years.

    Thanks be to God.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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