• Alternative Queen’s Speech

    Here is an Alternative Queen’s Speech – the things that I’d have liked to hear from the Queen in the House of Commons today and what I’d have asked Her Majesty to say if I were the Prime Minister.

    My Lords and Members of the House of Commons, my government will work in the year ahead for the wellbeing of the people of this country. It shall continue to pursue economic prosperity but shall see this within the context of what may be identified as the common good.

    My government will seek to reduce both relative and absolute poverty and seek to bring an end to the culture of Food Bank Britain. It will pay appropriate benefits to those in need in a timely fashion.

    My government shall work towards a new constitutional settlement in order to bring stability to the nation. To this end, it shall prepare legislation which will be presented in Westminster if the referendum on Scottish Independence is not passed in September 2014. This legislation will set out a new constitutional framework for a federal United Kingdom with a written constitution establishing this nation’s sovereignty within the European Union. This will introduce a new parliament for England based in the city of York. It will abolish the House of Lords and establish a new honour of Royal Commissioner of the United Kingdom which all current members of the House of Lords will receive. Members of the new Royal Commission shall be called upon to give evidence according to their speciality during increased pre-legislative scrutiny for four parliaments in Northern Ireland, Wales, England and Scotland. The four parliaments shall act as unicameral assemblies in all matters excepting those relating to foreign policy, the constitution, the monarchy, registration of political parties, international trade, currency and economic policy, defence, energy policy, climate change issues, declarations of war and treason. These matters shall be the preserve of the House of Commons, entirely comprised of elected members from across the United Kingdom. If the people of Scotland reject the proposals for an independent Scotland in September 2014 then these new legislative developments will be put to all the people of this country in a referendum on 24 March 2016 and my government will seek cross-party support for them.

    My government will reform the national curriculum in England in the light of best practise in all parts of this kingdom in order to empower teachers and set them free from red tape. The new curriculum will establish what should be taught in schools whilst leaving teachers free to teach those subjects to the best of their ability and according to their professional judgement.

    My government will introduce legislation to disestablish the Church of England and will consult on the best way of preserving the positive ethos which exists in many church schools when those schools are given over entirely to local authority control.

    My government will introduce legislation to ensure that charitable status is removed from all charities which discriminate on the basis of the Protected Characteristics of other equality legislation. For the avoidance of doubt, religious charities which campaign against other protected characteristics in terms of age, gender, sexuality etc will automatically lose their charitable status.

    My government, mindful of the number of citizens who now live in single households will begin a consultation on extending the Equality Act by introducing protections for single people particularly in relation to the provision of goods and services in the travel and hospitality industries.

    My government will introduce a new law of copyright which is fit for the digital age which will include reducing the terms of copyright.

    My government will ensure that no public money is spent on reparative (or gay conversion) therapy.

    My government will establish mandatory sex education in all schools in England and remove the requirement for religious assemblies in schools. Legislation will be introduced to place a statutary duty on schools to review procedures to ensure the prevention of homophobic bullying. My government will clarify the law to ensure that teachers who ignore such bullying can be prosecuted under the same legislation as other forms of child neglect.

    My government will continue to allocate 0.7 % of GDP to overseas development and shall engage in a consultation about how this money might be best distributed to ensure that this country does not aid discrimination, violence or corruption.

    My government will continue to raise the threshold for income tax. Alongside this, my government has recognised the need for tax measures to ensure a fairer distribution of wealth. To this end, my government will in the current year cut Value Added Tax by half, raising income tax in order to pay for this. The 50% band for income tax will be reestablished for all earning in excess of £100000 per year. My government will begin preparatory work for a further major tax reform by beginning a consultation on introducing a land value tax in order to replace Council Tax within the next 5 years. Furthermore my government will revive local government by removing all caps on revenue raising that have been imposed by central government.

    My government will overhaul the laws on freedom of assembly and protest to ensure that all voices may be heard.

    My government will reform the data protection laws beginning from the principal that all citizens are entitled to their own privacy.

    My government will introduce proportional representation for all elections.

    My government will abolish all University tuition fees.

    My government will invest in research and development in Universities with the aim of establishing new generic drugs which will be free from pharmaceutical patents for the good not only of this country but for the wellbeing of the citizens of the world.

    My government will establish and fund a new centre of expertise for open-source software and shall prefer to commission new public computer systems using such software.

    My government will publish a national energy policy and invest in nuclear and renewable energy whilst outlawing fracking.

    My government will raise the minimum wage to a new living wage.

    My government is proud of the fact that it has introduced consolidated fares in the airline industry, ensuring that advertised fares include all booking fees and taxes. It will now introduce legislation to do the same for all arts productions, outlawing the practice of charging a separate booking fee on ticket prices.

    My Lords and Members of the House of Commons,

    I pray that the blessing of the Eternal God may rest upon your counsels.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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