• Sermon preached on BBC Radio 4 for Music Sunday

    A couple of weeks ago, I sat on the sand in the blazing sunshine on the West Coast of Scotland chatting to a friend. I was to come away from that conversation with a furiously sunburnt face but also with a snatch of conversation that I remember that was about singing.

    My friend was telling me about the experience of living right beside the rocks and the beach for a couple of months. Swimming in the sea every day no matter what the temperature. And scrambling over the rocks to see what wildlife would pop up each day.

    “Sometimes there’s seals” she said. “But not always”.

    “You should try singing to them,” I said. “They always come if you start singing”.

    “Really” she said,

    “Yes”, I said, “but I think they prefer it if you sing in Gaelic”.

    And I’ve seen it. If you sit on the rocks and sing then the seals get curious.

    You should try singing to them. They always come if you start singing.

    That’s the thing that I took away from this conversation.

    Because when I thought about it, I realised that it was true not just for seals.

    In our day, many churches and local faith communities are struggling, particularly since the pandemic. The experience of finding worship difficult for a period of time and the experience of having our music hushed for that time has left many communities more than a little precarious and vulnerable.

    But here’s a prediction from me. When revival comes to the life of our churches, as surely it will eventually come, those places that are going to see growth and wellbeing in their worship will be recognised for their singing.

    For it is almost impossible to recall any revival of church life – any period of growth and development in church history which has not had singing at its core.

    When the people of God want to express themselves then they sing. And when we are looking to share our faith with others, perhaps we should try singing to them.

    They always come if you start singing.

    For months during the pandemic, we could only have one voice singing. And here in St Mary’s, we reached back into the church tradition for music that particularly worked for one voice and started to use Plainsong, some of the earliest of musical expressions to be written down.

    Here’s some of the music that we’ve recovered in our worship and now use regularly here that we probably would not have rediscovered without that experience.  My colleague, Oliver Brewer-Lennon sings Cantate domino canticum novum – Sing to the  Lord a new song for the Lord has done marvellous things.

    And as we hear these words, we remember that they speak of something more than just a simple song. The invitation from God is to sing new songs in our lives. To find new ways of being and make all things new.

    OLIVER (singing – time 52 seconds)

    Cantate Domino canticum novum: qui a mirabilia fecit Dominus

    I suppose I can be very thankful that I’ve sung God’s praises in so many different ways.

    On this music Sunday, I find myself thinking about them and being grateful for the vastness of human creativity when it comes to finding new ways to sing.

    I remember singing in a cave-like chapel in the Egyptian desert with monks who sang the whole psalter – all the psalms every day and knew the whole thing by heart. Their prayer was kept going for hours and hours accompanied only by the jingle-jangle of a triangle and small hand cymbals.

    I’ve sung with Christians in great crowds in a football stadium, inspired and held aloft as we sang by the hottest guitar licks in town.

    And most often, I’ve sung in churches like this one with choir and organ leading the praises of the congregation and egging them on to greater and greater heights of praise.

    And yet at the heart of it all, music is something of a mystery, a gift from God that isn’t easily tied down or explained.

    I remember asking one of the musicians who is helping to animate our music this morning about a particular hymn tune that he loves. “Why is it so fantastic?” I asked him. And it was a tune that I know that lots of church musicians adore.

    “That’s the funny thing” he said, “I’ve no idea. No-one knows. It is just fabulous to sing and makes the words soar”.

    Music that makes the words soar is what we celebrate today, giving thanks to God for music that comforts, music that inspires and sometimes for music that challenges us too.

    But above all on this music Sunday, I want to give thanks for music that makes the words soar.

    Almost all the visions of heaven that we have in the bible suggest that music surrounds the God whom we worship.

    For God seems to have given us an ability to hear significance in certain chords. Our emotions are all set a-tingle by a beautiful melody that might prompt tears of joy or tears of sorrow  or suddenly take us back to that time when someone told us they loved us.

    When we sing in church, we are offering not just a gift of notes on the page or random noise to fill the silence. We are offering a gift of love to one who loved us first.

    Music and love seem so very often to go together.

    That association of music and love is what church music is about at its finest.

    For God is love. Love that is real and strong. And God’s love has been proclaimed by people who have sung through the ages and will sing forevermore.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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