• A Christian Country?

    I’ve been watching the various debates about whether “we” live in a Christian country with interest over the last 10 days or so. I’m inclined to agree with the notion that the UK clearly has such a great heritage from the Christian tradition that it makes sense to speak of it as having been a Christian country. I also think that we have moved beyond Christendom and that it is obvious that the UK is not a Christian country in the sense of being a country of people who are either united by Christian belief or practise.

    What surprises me a little is how little comment there has been about this in Scotland. After all, in Scotland we are currently thinking very precisely about what kind of country we want to either be or belong to.

    I remain unpersuaded by the case for independence for Scotland. I don’t think myself that separating from the rest of the UK would be good either for Scotland or for everyone else involved. However, I rather like the fact that in Scotland we are talking about what kind of country we hope for. There are clearer lots of people who want a fairer society. However, I’ve no real interest in building a Scotland that is fairer than England. I want a fairer society for everyone. Compassion has no borders. I care for the poor family in Carlisle as much as the poor family in Aberdeen. (Carlisle is nearer in any case).

    What interests me most this week though is that there has been so little discussion of whether Scotland should be a “Christian” nation if independence were to come upon us. I’m quite clear myself that if there is any talk of a draft constitution for Scotland it must be a secular one. I have no problem being part of a historically Christian country and working to make it more secular. I do however have a big problem with starting up a new country and writing Christianity into the constitutional definition of what that country is.

    Should independence become a reality, then we have to have a real debate about what kind of country we are talking about. I certainly don’t want to be part of a new country which has a National Church written into its constitution. Members of the Church of Scotland can’t presume that the rest of the Christian communities are going to back any attempt to keep their particular position in society. Similarly, it cannot be presumed that issues like eduction funding will be unchanged in a new country. The settlement by which the Roman Catholic Church is funded by the state to run often excellent schools can’t simply be presumed to be what the people of a new country will want.

    I’m very aware that some want to make a case for an established or national church on the grounds  that a broad, moderate church is a force for good in society. However, I think that the mainstream Christian churches are currently presumed to be promoting a morality that people who think they are good, decent, upstanding members of society simply abhor. I don’t think there is a long term future for churches to be established or privileged in any way by the law if they are associated in the public mind with discrimination against woman and people who happen to be gay.

    In England, I suspect that disestablishment will come about by erosion. In Scotland where a new constitution is on the table,  things may be rather different.

    I think that a secular Scotland is probably one in which churches like my own will thrive. We all have things to fear from anything else.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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