• Easter Sermon 2014

    What a joy to be in this place today celebrating the resurrection. We began on a high last Sunday and have made our way though this Holy Week. People sometimes call that a journey, a waymarked path, a pilgrimage.

    But for me, that doesn’t begin to describe it. For me it is more like being on a rollercoaster of emotions.

    • The glory of processing on Palm Sunday. Local pipes and drums somehow taking us right into the holy city of Jerusalem here in the West End itself.
    • The intimacy of washing feet on Thursday Night – an exercise that somehow always confirms for me a deep theological truth which is that I have the ugliest feet in all of Christendom.
    • The brutal reality of the stripping of the altar – somehow as all the beautiful things are violently removed from the church we find ourselves taking part in the arrest and trial of Jesus.
    • The stark reality of a bare church on Good Friday –the one day when the Scottish Episcopal Church somehow turns Free Presbyterian and likes it.
    • And the spruce and polish yesterday when we try to make sense of the awful things we have seen and get ready.

    And through it all – people and stories from the passion of Christ 2000 years ago interweaving with the people and stories of right here and right now.

    Every year I learn something new about the story.

    I remember one year I was working in a church which had just appointed a new sacristan before Easter – that’s the person who looks after all the kit in a church.

    This person was a great support. And like so many people at this time of year, very keen to help.

    At this particular place the stripping of the church was particularly effective. Just like here, everything that could be moved was hauled out of the church. Here we drag out the choir pews, steal the cross from the altar and remove everything that shines and glitters.

    Doing it in any church results in two things – firstly a church just right for Good Friday. Stark and plain. The bitter, stark reality of the cross represented by a plain undecorated building. Shocking. Moving. Bewildering. You want the whole church on Good Friday to feel empty. To be still.

    Secondly, the stripping of the altar results in a sacristy absolutely full of the rubble of the night before. Carpets and pews and silverware and statues and goodness knows what all upended in a hurry into a small room. And there it stays to keep the church plain and pure for the devotions.

    On this particular year, I remember getting a phone call from the new sacristan at 9 am on Good Friday when we had a service at 10 am.

    She came on the phone and told me that she’d been in church since 7.30 am. I have to admit that I was pleased and awed by her devotion. Sitting praying in a plain church all that time is surely commendable.

    Until she said the words that no priest wants to hear on Good Friday – “Don’t worry Rector, I’ve been into the sacristy and the church and managed to get all the stuff back. The church is looking lovely.”

    That year the church was stripped twice and I pulled muscles I never knew could be pulled.

    There is a truth there though – Jesus won’t stay dead.

    By the time I get to the end of Good Friday – one service after another where we go through the agony of the crucifixion I find myself at the last service of the day hoping that if we crucify him properly then maybe this time he’ll stay dead.

    But of course…

    But of course, he won’t stay dead. And our message today is very much that nothing will keep him in the grave.

    Death has been vanquished. The grave has lost its sting.

    Christ the Lord is risen from the dead not simply long, long ago but here and now and in our lives and in our world.

    What we celebrate today is that the seed of hope grows in the human heart.

    What we celebrate today is that the grave – the place of destruction, violence, decay, boredom and pain is ultimately empty.

    What we celebrate today is that life is stronger, yes stronger than death.

    Our God has conquered. For love, true love will always win.

    I stand here because I believe goodness is always stronger than evil. Because love is stronger than hate. Because the joy of resurrection power is the new life that belongs to us to share with all people of goodwill.

    You don’t have to go far to find Good Friday.

    But love wins out in the end.

    I remain in Good Friday though if I accept that violence is the best way to solve differences.

    I remain in Good Friday if I do not challenge prejudice when it comes from any man, woman or archbishop in the street.

    I remain in Good Friday if I do not share my belief that a better world than this is not only possible but essential.

    This week there has been yet more sickening violence and terrorism in Nigeria and in other places around the world.

    Well we as God’s people believe in a better way and are committed to a better world. We stand against the tyrant, the bomber and the bully.

    And, this week, the Archbishop of Canterbury has once again tried to link in the public mind the action of terrorists in Africa with the acceptance of gay and lesbian people in the West.

    Such careless disregard for gay lives has the stench of Good Friday all over it.

    Love wins in the end. And love will win an end to discrimination in the church just as we’ve been winning it in the life of the state.

    And this week, the Prime Minister has been courting Christian opinion by speaking about his own faith.

    I’m pleased that Mr Cameron can speak of his own connections with church life.

    But, Mr Cameron – if you want to court Christian opinion and make Christian people think better of you then help this country build a society far, far away, a resurrection world away, from the food-bank Britain we currently seem to find ourselves living in.

    I believe in love. I believe in compassion. I believe in resurrection. And I believe we can build a better world than this.

    Jesus won’t stay in the grave. Beauty won’t stay locked away in a sacristy for long.

    Jesus won’t stay buried in the tomb. Justice won’t be subdued by violence but will leap up and dance and cry to the heavens for change.

    Jesus won’t stay buried in the tomb.

    For love wins. New life wins. Joy wins out.

    And Jesus Christ is risen from the dead.

    For if Christ were not risen, we would not be gathered here.

    In the name of the Father and of the Son and of the Holy Spirit.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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