• Rectorial Election – Glasgow University

    For the last couple of weeks I’ve been a candidate in the elections to choose a Rector for the University of Glasgow. The position of Rector in the older universities in Scotland is a venerable tradition. The students get to elect the person who chairs the University Court and acts as their representative at the highest level of the University when decisions are being made that affect the future planning of the life of the University.

    It is a great idea – the primary users of the University getting a strong say in what happens to it.

    I was asked to run by a student, Alan McManus who became my campaign manager for the whole experience. I’m hugely grateful to Alan for all this. His relentless encouragement and good humour were what got me into this and they have never wavered. It has been a joy to be on the university campus (which is close to St Mary’s) and spend some time getting to know it and meeting people up there. I think that in the last few weeks I will have met about 1250 people – some of them wanting to engage me pretty deeply with their concerns and some of them just so that I could give a cheery reminder to them to vote.

    In the end, I was placed second and was very pleased at the number of votes that were cast for me. It was the highest turn-out in a student election in many years.

    The winner of the election was Edward Snowdon, the former NSA contractor and whistle-blower who is currently on the run from the American authorities.

    In many ways the election was decided by the nomination of Mr Snowdon, who won’t be able to take up the post and won’t be able to represent students at all. Once his nomination was in, it was all that the media were interested in.

    One of the things I’ve learned is that we must guard the rules which attempt to prevent biased reporting at elections in the UK. Standing in an election and seeing, whenever it is reported, that it is reported as being only about one candidate is dispiriting and makes you realise how hard it must be to campaign in places where the media can do what they like.

    I’ve also been reminded of how much I enjoy campaigning and how much life it gives me. It is no coincidence that the sermon that I preached on Sunday, right at the height of the campaign, was one that people have told me will stay in their minds for some time. I come alive in the heat of battle and that rubs off onto other areas of my life.

    With regards to the actual result, I’m very pleased that the issues that I raised during the campaign, which were all student issues really, did have a resonance with those who voted. There were three of us who were campaigning to become Rector on a “working Rector” ticket and I was pleased to be placed at the top of the list of those of us who would have turned up to do the job. In the end there was a reasonable vote for all of us. Graeme Obree, the cyclist is obviously a hero to many and was strongly supported by campaigners from the Sports Association. I was surprised in a way that the Yes campaign was not able to muster more votes for Alan Bissett who came fourth – he was a good candidate who was strongly engaged with the students when I met him. The Yes campaign doesn’t seem to me to be doing as well with young people as I’m sure some people think it is, which will make the independence vote later this year all the more interesting.

    Any of the three of us who stood on the working Rector ticket would have been willing to turn up and work for the students of the University of Glasgow. Both Graeme Obree and Alan Bissett have been good-hearted candidates and there has been a spirit of very friendly rivalry between us. In that sense it has been a very happy election campaign. I think we were all disappointed though that now the job won’t get done and students won’t be represented in the way they could have been.

    Finally, I’ve been interested in the students’ reaction to a priest running in an election on campus. I was expecting a certain amount of negativity about that. In the end only one person ever raised that issue with me in all the campaign – a mature student who is a member of the diocese who told me she didn’t think people would vote for me because I was a member of the clergy. In fact, I think I’ve learned that students are willing to vote for someone who articulates clearly values that they respect and which they think to be good. Gender politics and LGBT issues played strongly in this election. It is clear to me that if churches want to appeal to the vast majority of younger people then they need to articulate and argue very strongly for progressive values and equal rights in both those areas. There will always be a niche for those articulating that women should be less than equal to men and working against gay rights but, thank God, that niche is shrinking quickly as the years go by.

    So, I’d like to thank all those who supported me. It has been a lot of fun to run for this post. I hope that the University of Glasgow flourishes and prospers.

    I’ve just heard that Edward Snowden has also been nominated for the Nobel Peace Prize.

    Guess that one isn’t going my way this year either.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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