• The Equality Network Gets it Wrong

    There’s so much that the Equality Network gets right but to be honest, I’m of the view that they got it wrong this weekend. An article appeared in the Scotsman giving a few glimpses of what the Equality Network is planning during the Commonwealth Games. Apparently there is to be a Pride House which will highlight work done for LGBT rights in different commonwealth countries. Well, so far so good, what’s not to like?

    Indeed, the idea of highlighting the work of LGBT rights organisations across the Commonwealth is a very good one indeed and I wish it every success.

    What concerned me greatly was this comment from a staff member at the Equality Network:

    What we won’t be doing is outwardly criticising Commonwealth countries because the last thing I think that is useful for LGBT people in those countries is for the former colonial power to be saying this is how we do it and we do it right and you are wrong when in fact the majority of the homophobic laws in these countries were put in place by the former colonial power.

    Now, that just doesn’t seem right to me.

    The Equality Network has been quite up front about criticising Russia in the last few months. Why on earth would we tone it down when we are talking about Commonwealth Countries with which we have much stronger ties and much greater influence? Yes, it is indeed true that we must be sensitive to where homophobic laws in Commonwealth countries came from. That hardly means that we have no right to speak out about government actions today.

    To put it bluntly, if the President of Uganda signs the bill which is before him which will bring in life sentences for gay people in that country and prison sentences for anyone who knows about someone being gay and who does not report it then I expect to have something to say about it. Not only that, I expect the Equality Network to have something to say about it and to do so loudly during the Commonwealth Games if necessary. If the President of Uganda signs that bill I expect Alex Salmond to refuse to shake the hand that signed it and those of any other government ministers from that country who turn up in Glasgow.

    I saw on twitter last night that it wasn’t just me who thought the emphasis in this article was misguided. There were other voices too and some of us have been the Equality Network’s greatest supporters in recent months. Rather surprisingly, we were not listened to but argued with.

    I think the Equality Network has got it wrong on this. There is very likely to need  to be very direct protests about governments whose officials will be showing up in Scotland with the rest of the Commonwealth this summer.

    It simply isn’t good enough to say that we must represent the views of LGBT networks in those countries. They, like the Equality Network, are in hugely privileged positions. We can’t possibly know what gay folk on the ground think in many countries simply because they are left almost entirely voiceless by forces of oppression and homophobia.

    If they can’t protest the actions of their governments others can. Indeed, that’s how decent people who care about the world behave.

    The Equality Network need to continue their brilliant plan for a Pride House at the Commonwealth Games and make sure they are robustly prepared to use it as a platform to speak out clearly and stridently against cruelty, oppression and hatred whether it comes from individuals or from government ministers. If it comes from the latter, the Equality Network is well placed to whisper in the ears of Scottish Ministers and make sure that they behave equally appropriately and robustly.

    As a gay member of Scottish society who has done my bit for the Equality Network, I expect no less. The gay kid in Kampala who is unrepresented by anyone because he is terrified and can speak to no-one should expect no less either.

    Of course we must directly criticise homophobic Commonwealth governments. How could we do anything else?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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