What is in Kelvin's Head?

  • We’re going on a journey

    Crib Service starts at 4 pm – bring a torch

    A couple of years ago, there was a new initiative in St Mary’s – someone suggested that we should have a crib service for children at 4 pm on Christmas Eve. We kind of expected a few children from the young church to show up. In the event there were about 50 people in the place and it was judged a great success. A year later, the turnout was just about double. I spoke to some of the people afterwards who told me that they were so pleased to find it because none of the other churches in Glasgow were doing anything for children at Christmas. I disputed this but they told me that no, they had checked online and that no-one was doing anything. More than that, someone said, some of the churches are not having Christmas services at all – you can tell, there’s nothing on their websites about Christmas at all.

    Now, there’s two things to learn from this. Firstly that churches which want younger people and children to come to them need to get on with providing services which are suitable. Secondly churches which want anyone at all to come to them need to face the reality that if they are not online then they will be perceived not to exist and if they don’t put their service details online then no matter how good the services are, people will presume that nothing at all is being done.

    There are still Episcopal churches in Glasgow who are putting out a strong message online this Christmas that they are not doing anything to celebrate it. People from those parts of town will come to the cathedral instead of going to their local church. It isn’t particularly that they like what we do – though when they get here they love it and will tend to come again. It is simply that they can’t find out about what is happening locally and draw their own conclusions.

    St Mary’s is a place where we are quite clear that Christmas is not just for children. We are not a congregation that thinks that Christmas is just a family time either – church and Christmas is for everyone. (I thought John Bell’s Thought for the Day today was particularly fine, by the way).

    I’m really pleased though that these crib services have become established here on Christmas Eve now. Tomorrow’s Crib Service starts at 4 pm and participants are asked to bring a torch if they can. We’re going on a journey and we don’t know who we are going to encounter on the way…

    , , ,

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar
    Matt Hanson

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

    Reply
  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

    Reply
  3. Gavin Drake Avatar
    Gavin Drake

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

    Reply
  4. kelvin Avatar
    kelvin

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

    Reply
  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

    Reply
  6. kelvin Avatar
    kelvin

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

    Reply
  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

    Reply
  8. Coxy Avatar
    Coxy

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

    Reply
  9. kelvin Avatar
    kelvin

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

    Reply
  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • A question of sin

    The trouble with sin, is that it creeps up on you unexpectedly. There I was doing the ironing, a virtuous task sure as anything. Then I ran out of water in the steam iron and the following sinful thought passed through my mind. “Hmm, having lost the little plastic water bottle that came with the…

  • What have I been reading?

    Oh, thank you for asking. I’ve recently finished Be Near Me by Andrew O’Hagan. It is a dark read, but a worthwhile one. Fr David arrives in an Ayrshire Roman Catholic parish, with unresolved issues from his past which unravel with a sadness, a poignancy and an apparent inevitability. It is the inevitability which is…

  • Lord Jauncey of Tullichettle

    Pausing just for a moment to remember Lord Jauncey of Tullichettle who died just over a week ago. He was a dedicated member of the Scottish Episcopal Church. [Indeed, he might even have been one of the 100 or so True Scottish Episcopalians that only exist at any one time]. I remember Lord Jauncey’s finest…

  • What is a wiki?

    Now, I still think the wiki thing is going to be big, but people still don’t get it. Congregational wiki? Church unconference anyone? If you don’t know what I’m talking about, see this video: [youtube:http://www.youtube.com/watch?v=-dnL00TdmLY]