• Willkommen! Bienvenue! Welcome!

    There have been quite a lot of new hits on the blog over the last few days, not least because of the Rudolphus post, which is currently receiving comments about the quality of the Latin. The comments are in Latin too.

    Seeing all these new hits come in, I decided it was time to update the About page on this blog. It now says a little more about what I do than the two line one that was there before which just had my job title and links to twitter and facebook.

    If you are reading this as a new blog subscriber a particular shout out to you. Willkommen! Bienvenue! Welcome! Thank you for signing up to receive updates by email. I hope you enjoy reading all this. Do join in the comments. This is a lively community which I learn from and which often makes me laugh.

    This is what I’ve said on the new About page. (Many thanks, as usual to Gordon Smith who took most of the photographs).


     

    head and shouldersHi, I’m Kelvin Holdsworth. Welcome to my blog. I’ve been writing here since August 2003. I’m the Provost of St Mary’s Cathedral in Glasgow – a busy church with a progressive ethos in the inner West End of the city. Glasgow is a place that I love and have a strong connections with both through my family and my childhood – I went to school just a few miles outside of the city.
    After school, which I finished back in Yorkshire where I was born, I studied Mathematics and Computing at Manchester Polytechnic before going on to study theology at the University of St Andrews and the University of Edinburgh.

    elevating hostI enjoy my work – celebrating the Eucharist as I’m doing here, preaching and leading a busy, interestsing congregation which is gathered from all over the world. This blog is an extension of my preaching ministry sometimes – I tend to post my sermons here for all to see and I enjoy the debates that sometimes arise in the comments.
    Some of the themes of my ministry have been cathedral ministry (I worked in St Ninian’s Cathedral in Perth for my curacy), working with students (I’ve twice been involved in University Chaplaincy) and finding ways to make the liturgy of the church exciting and fun. I’m unashamed of having learned more about liturgy from the theatre than from the church. Human rights are important to me – I believe that everyone was made in the image and likeness of God and the consequence of that is an imperative to work for justice.
    pink list logoThe Independent of Sunday was kind enough to include me in their Pink List – their annual celebration of movers and shakers in the UK who come from the LGBT communities. I’m one of the more outspoken members of clergy who happen to be gay and I write quite a lot about that on the blog. For me, equality is indivisible – I think that people should be treated alike whether or not they happen to be gay or happen to be straight and that has led me to be one of the campaigners to Equal Marriage in Scotland. I look forward to the day when I’ll be able to marry such couples in church.
    with angelsAs well as finding me in church, you will find me in other places too. Social media seems to have been invented for me and I’m active on both facebook and twitter.
    When I’m not in church or online, I’m happiest in the theatre. Holidays quite often include a trip to London to catch up with what’s on there. A fascination with opera has led me into opera reviewing and my reviews of what’s happening on the opera stage in Scotland are regularly published by Opera Britannia.
    If you are wondering what a thurible is, well it is the thing that you use to swing incense around with in a church.

    If you want to keep up with the things that I write on this blog, you can subscribe using the box below. If you do, you’ll never miss a post.

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10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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