• You’ll have had your apocalypse

    So, Mr Harold Camping has died. Do you remember him?  Sure you do. He was one of the most prominent predictors of the end of the world in recent years. There was quite a worldwide sensation in May 2011 when he predicted that all the true believers in the world would  be taken up to heaven – raptured in other words. This would be followed by a pretty grim time for all those left on earth who would have fire, and plague to deal with on their own without the true believers. This would be followed by the end of the world which was scheduled for October 2011. This was the first apocalypse of the twitter generation. The rapture quickly became the #rapture and Mr Camping was mocked, relentlessly mocked all around the world, not least when the end times did not appear. Mr Camping had the media on his side. Well, he had his own media empire on his own side anyway. He appears to have genuinely believed his folly and committed his radio network (Family Radio) to spread the word.

    Well apocalypses and their prophets come and go. One of the things that was interesting about the whole affair was how interested the world suddenly became in eschatology (that’s talking about the end of the world to those who don’t like theological words). With twitter going full pelt, all of a sudden, pretty technical theological words were being bandied about in jokes by the most surprising people.

    Of course, some used the whole thing to mock Christianity. For many detractors we are never going to be seen as anything other than an amalgam of the nutters and Mr Camping became symptomatic of all that seemed silly about religious faith in general and about Christianity in particular.

    It is worth pausing though as Advent makes its tumultuous way into the feast that follows, thinking about what Christians do really believe about all this.

    Firstly – most Christians would say that anyone claiming to know the exact date and time of the end of the world is neither to be believed nor indulged. Jesus himself led the way here saying that no-one knew the day or the hour. However, there is a great presumption in that – which is that there is a date and time for the eschaton in the first place.

    For me, it seems a shame for eschatology to be mixed up in all the cartoon buffoonery of mocking Mr Camping and his followers.

    Talk about the end times in Christianity is not, for me, all about some spooky day and hour that is just around the corner like a great cosmic bogey man. Some Christians, from voices in the new testament like Saul/Paul of Tarsus to Larry Norman appear to have believed precisely that. However, I think that is to miss the point. The apocalypse has failed to materialise often enough for Christians to make their peace with it and use it to inform the life of today.

    Here’s what I think the great stories and images of the bible have to teach people today:

    • Firstly, live as though you’ve not much time left. How much generosity, love, compassion and justice can you build into what you do today.
    • Secondly, life is fragile. Live with gratitude and thanksgiving for what you have.
    • Thirdly, learn the lesson that some sincere, devout, often holy people have got things wrong – even voices that appear in the bible.

    There are building blocks for a great experience of the world in that little list. Building blocks that make faith work and can help one to connect to a God worth knowing.

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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