• Listen up! Moocs are the future

    OK listen up. Moocs are the future.

    Now before we go any further, let’s get the usual responses out of the way. The usual responses are twofold:

    1. What’s a mooc?  (Most people)
    2. *rolls eyeballs* (lots of academics, including quite a few in my congregation)

    Firstly, a mooc is a term used for a new form of education that you engage in online. It stands for Massively Open Online Course. Such things have been around for the last couple of years and there’s a good wikipedia page on the concept.

    The basic idea is that you do a course online along with many thousands of other people all at once (massive) which you have easy/free (open) online (online!) access to. It is a way for someone to teach many people. Many, many people. I’ve just finished doing a mooc where a team of three people were attempting to teach 13000 students all around the world.

    But why the eyeball-rolling from clever people?

    Well, any teacher worth their salt is going to say, “Ah, but wait a minute? Hang on there… what do you mean…. that’s not a learning experience that is equivalent to what I can do in a classroom.”

    And you know what? It isn’t.

    However, it is here, it is now and it is going to develop in the future all the same.

    Now, are you thinking you’ve heard all this before – are you thinking this is just a glorified correspondence course? Sure you are. But this is a bit more than that. Typically in a mooc, you get video lectures or other content to download, maybe on a weekly basis. You work through that stuff and you get online quizzes and exercises that you do along the way. If the course is well designed, you get instant feedback on how you are doing and can go back and review any of the bits that you didn’t understand.

    But here’s the thing – it isn’t just you. It is social. There’s a whole bunch of people out there doing the same course as you. And you can get to interact with them on the forums. Indeed, some of the ways that the mooc is assessed may include interaction on the forums. (Cue eyeball rolling from academics who can’t work out that this is the equivalent of giving a mark for interaction in class discussions, which is a relatively common practise in some institutions).

    Then, when all is done, you may well have a final piece of work to submit and this will be marked. But hey, how do you mark 13000 pieces of work? Well, if it is not machine markable material (multiple-guess questions) then the mooc method is to get students to peer review. In the mooc I’ve just participated in, we were encouraged to produce a final video and to pass the course you had to, not only submit your own video, but assess three (or more) others.

    Then you get your certificate and there is much rejoicing.

    Now, here’s where the Eyeball Rollers have started to harumph loudly. “What use is a certificate when no-one qualified has seen the work? Isn’t this the dumb assessing the dumber?”

    Well, the truth is, such a certificate is worth precisely nothing in terms of the educative processes that we have been used to.

    But get this, moocs are not really about what the certificate is worth. The satisfaction comes from having learned something new. Getting the certificate is just icing on the beans. Yet getting that certificate is oddly fulfilling – it is part of the gamification of learning. You get a certificate, you want another. You unlock a level badge, you go  back to try to accomplish the next level.

    Anyway at the end of this post is my certificate from the mooc I recently completed. I don’t care what you think about its value – for me it represents a whole bunch of skills that I just learned. It is for a course that was really for school teachers on Blended Learning – that’s about how to mix learning that takes place in an online setting with more traditional face-to-face teaching. I took the course because I want to be able to offer some online courses at St Mary’s as well doing what we already do. It seemed sensible to do the course and also learn from completing the mooc itself.

    What does this mean for the church at large – well it means that education needs to get slicker. In the same way that new technology has meant that we need to up our game in religious circles in the way we communicate with people, so we need to do the same with how we teach. That scrappy stapled-together church magazine is a great means of communicating but it does so on two levels. On one level, it communicates to those who have always received it that things are carrying on just the same as ever and even lets them know whether they are on the coffee rota on Sunday. To the more casual reader, however, it probably communicates that you are not terribly professional, have low expectations which will carry forward into worship and that you are desperate for someone to join the coffee rota to try to replace the people who are dying off.

    It is the same with education. Sitting around a flipchart with half a dozen people is something that I continue to do. However, increasingly as I do it, I’m aware that the ways in which people learn are changing. Gamification (rewards – yes, sometimes silly little rewards) is here to stay. Blending of online and offline worlds is how people are doing everything from shopping to looking after their health so why shouldn’t that affect how we learn about Things That Matter in church circles? And yes, self directed learning is here to stay.

    There’s new technology on offer here. Who knows what we’re going to do with it?

    And here’s my certificate, which I’m terribly proud of, can you tell?

    Blended Learning

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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