• Still Prayin’

    In many churches, St Mary’s included, there is at least one, often two short public service of daily prayer. Here in St Mary’s we have morning prayer at 9.30 and a dedicated band of people take turns in leading. There are generally between five and ten people who come – sometimes more and sometimes less.

    For almost a couple of years now we’ve been experimenting with an evening service on Saturdays which is convened online rather than in church. After a break in the summer, that has now started up again.

    When I first participated in a daily tradition of prayer I was working in the University of London in one of the University Chaplaincies. I remember once saying to someone in the college that I needed to get back for Evening Prayer and his response has stuck with me. “Say one for me” he said. He was not someone who would ever dream of coming to the service itself but somehow it mattered to him that prayer was offered in that place.

    Something  of the same thing is going on with the online service. There’s a small band of people who do it – never more than 10 because we don’t have the technology for more than 10. Sometimes we’ve approached that number but more often it is just a few of  us. I find that when I tell people that prayer is offered in a google hangout online they are really interested but far fewer come and join in than care about it. There’s obvious delight in the very idea from some people who don’t ever make it into the hangout. There’s a touch of “say one for me” about the experience, I suspect.

    People are also interested in what it feels like.

    Interestingly the experience that it has most felt like to me is morning prayer at St Mary’s. I guess I am generally comfortable living life online and more so than many. However, it doesn’t really feel any different to me.

    I’m interested in this because I know that clergy find it hard to say the daily office on their own. No, let me be more truthful, I know that I find it hard to say the daily office on my own. When I worked in a smaller church I could never quite drag myself into church to say it publicly and I shared what quite a lot of people say – that it makes them feel lonely. Now sometimes you can get yourself in th mood by reminding yourself that you say it with the saints and angels and with all the company of heaven, including those who are saying the same words in many different situations. There’s a core truth that you never pray alone which I believe. However, that is often easier to belief than to feel.

    Saying the office online is one way that groups of people could chose to build into their spiritual practise. The little group that does it at St Mary’s now has been doing it long enough to be able to offer tips and I’d welcome any questions or enquiries. Best thing to do, of course, is just turn up to one of our services in cyberspace.

    There’s more detail here:

    http://thecathedral.org.uk/online-evening-prayer/

     

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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