• Herald Article: Pride and Frustration

    This article appeared in the Herald newspaper today.

    I will be joining the Pride Glasgow march this weekend with mixed feelings – pride at how much has been achieved and concern at how much that needs to be done.

    I’ll be marching with hopes high that before Pride comes around next year, the Scottish Parliament will have passed new laws to allow same-sex couples to marry. Marriage law is one of the greatest barriers to equality for gay people in Scotland. Access to marriage isn’t the only big change gay people need. However, it remains such a big prize for gay campaigners because those marching through Glasgow all know how much social attitudes have softened since civil partnerships came in and all hope for even more once same-sex marriage is part of our common life.

    Changes to the law are hugely welcome, but still don’t represent equality – just ask any gay couple wanting to get married in church on the same basis as the straight couple sitting in the pew next to them. The overly cautious legislation that will be passed next year is a consequence of politicians still giving credence to religious voices of intolerance.

    Another issue that still needs a lot of work is access to education free from prejudice. It means education authorities and individual schools working on homophobic bullying. Part of the means of achieving that is to ensure that gay teachers in schools are able to be the role models that both gay and straight kids need. Those teachers need to know that they can live outside school time without fear of what might happen in school if their relationships are known about.

    Notwithstanding the high spirits that are a feature of every Pride march, I’ll be marching to express a good dose of anger and frustration. Every Pride is a celebration but every Pride is a protest too. This time the most immediate part of the world which is causing concern is Russia. President Putin’s sudden recent crackdown against lesbian, gay, bisexual and transgender (LGBT) people has been brutal, unexpected and frightening and greatly under-reported in the mainstream media in the UK. Glasgow’s Lord Provost’s letter to her opposite number in twinned Rostov-on-Don this week is welcome but far too weak. She has invited a delegation from Russia to “share more of our good experience of working to include LGBT citizens as a valued part of our city”. Meanwhile, Glasgow’s actual LGBT citizens might be rather puzzled, given the history and demise of the LGBT centre in the city, as to how that support is being expressed.

    This weekend at Pride, I’ll be marching, as usual, with thousands of others. This time, though, I’ll be marching with members of my own congregation. There will be several older members coming along to march in support of their gay and lesbian children and grandchildren. I’ll be marching alongside a couple whose civil partnership I’ll be blessing in a couple of weeks as they make their journey towards legal marriage. Alongside me there will be clergy from my own Scottish Episcopal Church and ecumenical friends in the crowd in clerical-collars answering all the usual questions that arise about how to find a church that is open, inclusive and welcoming to all. I’ll also be walking alongside a young straight couple who have told me they want to bring their toddler, a member of the Young Church at St Mary’s Cathedral. They want to be able to tell him he was at Pride the year of the legislation allowing gay and lesbian couples to marry. My earliest memory is of being woken by my parents to see the moon landings. These days, for some parents bringing up children, equalizing the law on marriage is the equivalent kind of life defining moment.

    And I’ll be marching with LGBT folk from my congregation too; people who work and struggle and pray for justice in the church and beyond. I march this year because I’m immensely proud of them all.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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