• Baptism and the Churches

    Liturgists and People Who Know What They Are Talking About have worked very hard to persuade people that we should be trying dissuade people from talking about Christenings and instead talk about the sacrament of baptism. Today the Church of England appears to have let the cat out of the bag with a post that seems to suggest that no-one, least of all anyone in the Church of England’s press team has been paying the blindest bit of notice.

    The post, Top 10 facts about Christenings is being comprehensively panned and rubbished on twitter by friends I know in the Church of England.

    The post itself reminds me of a conversation that I had only yesterday with an American friend when I realised that what we think about baptism differs radically in different parts of the world. Like marriage, we believe baptism to be a universal thing commonly understood. And then you look at the formularies for the services or chat to someone about it and you realise that we are not always talking about the same thing.

    During my trip to North America last year, I was more concious than ever that the churches over there have bought into a baptismal theology that we just don’t talk about. It is based around something called the baptismal covenant – a little catechism that is used at baptisms.

    Now, we use the words here too. People will recognise them as being part of the service of baptism.

    Here’s one form of it:

    Do you believe in God the Creator, who made the world?
    I believe.
    Do you believe in God the Saviour, who redeemed humanity?
    I believe.
    Do you believe in God the Sanctifier, who gives life to God’s people?
    I believe.

    This is the faith of the Church.
    This is our faith. We believe in one God, Creator, Saviour and Sanctifier.
    Amen

    NN., as those who will love and care for N., will you continue in the Apostles’ teaching and fellowship, in the breaking of bread and in the prayers?
    With the help of God, I will
    Will you proclaim the good news by word and deed, serving Christ in all people?
    With the help of God, I will.
    Will you work for justice and peace, honouring God in all Creation?
    With the help of God, I will.

    This is the task of the Church.
    This is our task: to live and work for the kingdom of God.

    Now the point is, this isn’t called The Baptismal Covenant in Scotland. And in England, so far as I can get my head around the liturgy, it is entirely optional and even then only for those who have been baptised who can answer for themselves, not for babies.

    Yet, my friends in the US and Canada speak about the Baptismal Covenant as though it is universally understood, always used at baptisms and as though it justifies all kinds of things.

    For a lot of people over there, the questions about gay relationships, ordaining women as bishops and priests and all kinds of other issues about justice are simply answered with a shrug of the shoulders and “well, we need to do these things because of the baptismal covenant”.

    I don’t think that I do well in explaining to friends from across the pond that though we may (or indeed may not) use the same words at baptisms, we don’t generally carry those ideas through into thinking that they are slam dunk answers to difficult questions that arise in other areas of church life. Indeed, they look at me as though I am bonkers. I don’t know anyone in the UK who would seriously argue in public that same-sex marriage or the ordination of women are obviously things that we should do because of anything to do with baptism yet that association is commonplace in other parts of the Anglican Communion.

    I may be bonkers, of course. But I think I’m right to say that the north American churches believe that there is something going on at baptism that I think most Christians in the UK Anglican churches and indeed most Christians in all of the rest of Christendom through all the ages of the church would be bewildered and puzzled by.

    I’m puzzled by it too. Though there is nothing in the Baptismal Covenant that I disagree with, it isn’t a set of promises that were either made on my behalf as a child nor was I asked to assert any of it when I was baptised.

    When you travel, you discover that some things are universal. When you travel well, you realise that they are not the things that you expected to be universal.

    Thoughts?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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