• Guides and God

    So, am I all up in arms about Girl Guides dropping their promise to love [their] God[s]?

    No, I don’t think so. I suspect God can take it.

    This is what the Girl Guides used to promise:

    I Promise that I will do my best;
    To love my God,
    To serve my Queen and my Country,
    To help other people
    And
    To keep the Guide Law.

    Now they are going to say this:

    I promise that I will do my best:
    To be true to myself and develop my beliefs,
    To serve the Queen and my community, 
    and
    To keep the Guide Law.

    This doesn’t seem to me to be particularly troubling. It looks as though Guiding wants to be modern and inclusive. I’m just a little surprised they’ve kept the Queen in there which surely must exclude republicans.

    I don’t expect that Guiding will change significantly by changing that promise except to allow some girls to take part who might once have thought that it was not for them because they were not religious.

    The “self” has a complex relationship with religion. And Christianity is something of a mixed bag when it comes to the self. On the one hand it is all about losing your self and being lost in God and service of others. On the other, we are told to work out our salvation in fear and trembling, which sounds a bit like a good starting place for a lot of modern therapy.

    “Unto thine own self be true” is an injunction that sometimes is wrongly attributed to the Bible. It isn’t, it is a misquote in any case and comes from Polonius speaking to Laertes in Hamlet: “This above all- to thine own self be true”.

    I think that God will survive the Guides’ change of wording and I hope that Guiding will flourish as a result of trying to keep up with the times.

    However, you can see an enormous shift in ethical thinking taking place between those two versions of the promise. The self is paramount in modern thinking. I think that’s an inevitable thing. I also think that it is a good thing. We’ve not thought nearly enough about the self in the past. Somewhere inside though, I find myself thinking that focusing on the self is not an absolute good. Some things within the self may not be good. Presumably the injunction to serve the community in the Guide promise is an attempt to mitigate that.

    If I’d been a Guide taking part in their big consultation about the promise, I’d probably have wanted something included about preventing harm. I think that’s a good direction to follow for ethical thinking and can cover the self and others.

    I like the new Rainbow promise though:

    I promise that I will do my best to think about my beliefs and to be kind and helpful.

    You can find the inside skinny on this from a Guide leader at Some Random Bint’s blog.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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