• Statistics and the Church

    There’s a reasonably prominent article in the Sunday Times today on page 4 in Scotland highlighting the numerical decline of the Scottish Episcopal Church over the last five years.

    There’s quite a few quotes from what they expect the Primus to say when he opens this week’s General Synod and there’s an old recycled quote from me into the bargain.

    The headline figure which they quote is a decline in membership of 15% over the last five years. That figure should make people sit up and take notice.

    The pattern on the ground is more mixed of course. There’s good news to report in Argyll and The Isles and also in Moray, Ross and Caithness.

    I think it is interesting that the two dioceses which have invested most in Mission Action Planning are not doing as well as I think might have been hoped for. That isn’t surprising to me. I expect to be told that it just hasn’t had time to work yet. The time is surely coming when it will  have had time to work though.

    There’s a quote from me in there which I think they’ve lifted from something I said a few weeks ago. I’m quoted (as “one of the Anglican Church’s most prominent clergy”) as saying that I look forward to “an Easter Day when I can celebrate new marriages for gay members of my congregation just as I can for straight couples”.  The implication, which the paper makes on behalf of its readers, is that churches which drift far away from common sense, public goodwill and what most folk think of as decent morals don’t really deserve new members. It is a fairly obvious thing to say though my suspicion is that most church folk still think that churches are highly regarded in society and haven’t realised that with a huge number of people they are not. Pitching themselves on the wrong side of the gay marriage debate is not the only reason that churches are in decline. However, it is a factor and one that needs to be thought about.

    Those of us going to General Synod this week are going to have the chance to think about the statistics. There are several short sessions where we will get the chance to talk about them. It is more than timely.

    A few years ago we agreed a mission strategy called the Whole Church Mission and Ministry Policy. It puts a greater emphasis on dioceses and less on the province (ie Scotland-wide organisation). In some ways it seems like common sense to make decisions as locally as possible. However, there are a number of reasons why that is quite a hard path to follow. I voted against that strategy when it was proposed at Synod a few years ago. It was obvious to me that unless the dioceses were better resourced than they are then it would be too difficult to bring about the changes that are needed. I also think that the Scottish Episcopal Church is capable of having an identity that can be promoted. I don’t think any diocese is capable of that nor do I think they should try. Identity matters hugely these days. Deprecating the national identity of the church in favour of diocesan identities is a policy almost designed to promote decline.

    The best example of “Whole Church” thinking which is struggling at the moment is the report on TISEC, the Theological Institute of the Scottish Episcopal Church. That institution is found wanting in some areas, not least those which are most devolved to dioceses.

    It remains my view that there are significant things that we can do better together than we can do apart. By that I mean things that we need to do on a provincial, Scotland wide basis. TISEC is the most obvious of those things.

    The statistics that we have to look at this week are interesting. They are mixed and not universally poor across the board. Notwithstanding that, they are very serious indeed. The obvious reality is that although some places are doing better than others, some are doing significantly worse and they include some areas that we’ve always regarded as Episcopal heartlands.

    The statistics seem to suggest that some of the ideas that we’ve been promoting are not currently working. The Sunday Times today seems to imply that the longer we prolong the debate about whether or not to accept that gay people should have the same rights and responsibilities in the church as anyone else, then the longer the slide will go on. I happen to agree.

    Not all statistics are bad, of course. Some of those which we don’t regularly gather are rising significantly. Take the readership of this blog, for example. In the last five years, it has risen by 24%. Indeed, it has more readers now in a year than the number of people who belong to the Scottish Episcopal Church. Significantly more in fact.

    Makes you think, that, doesn’t it?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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