• Easter Sermon 2022

    https://youtu.be/738ChTRb61I?t=2104

    Years ago I remember going on holiday. It was my kind of travel – ferries and trains and buses and then a sailing trip with friends who used to take me despite and not because of my sailing abilities.

    And there was this one morning that I remember. Will always remember. I’d managed to get myself off the boat without much incident. And rowed ashore and went for a walk in the first light of the day.

    And on the walk I heard something. A tiny bird singing. And not just singing but singing its heart out. Trilling its way up and down in a way that even the best singers could only dream of.

    I caught sight of it. And I recognised it. I knew what it was immediately. It was a tiny little wren singing in the morning air.

    And it was one of those special, perfect holiday moments. The kind of thing you never forget.

    And I felt particularly blessed. It was so rare to see a wren and hear it sing. And it sang just for me.

    What a journey it had been to get to hear it. Travelling right across the country. Sailing and paddling my way across the sea. I had come a long way. And it was all worth it for the rare sound of the wren in the morning air.

    It felt like a very special moment.

    Fast forward a few years.

    And lockdown came along.

    And with the first lockdown the instruction to go out and walk every day for half an hour. And I did.

    The world was still. The roads silent. The traffic gone.

    And I got three hundred yards from my front door. Nearer to where I live than we are now.

    And I heard a sound. Familiar.

    Imagine that. I’d heard it once on holiday. So many miles away.

    Well what do you know, I said. Three hundred yards from my front door.

    And I listened and then went on. Another couple of hundred yards. And another tiny bird was singing.

    And then another and then from across the canal, another.

    The lockdowns were long. The pandemic has been long and it isn’t over yet. I think we’ve seen enormous generosity sometimes. And enormous selfishness at others.

    All of human life was changed, but all of human life was there, the best of life and the worst.

    For the last two Easters we have been telling one another the stories of Easter in ways that we never expected to have to do.

    And it was good to do so. But I longed, oh how I longed to be able to bring people together do tell them again in this place.

    For Holy Week matters to me.

    For the stories of Holy Week are our stories of today. Always. All human life is here.

    In Holy Week we encounter the worst of human behaviour.

    A week in which we hear of bitter betrayal by Jesus.

    Violence whipped up by unscrupulous leaders.

    Pilate literally washing his hands to try to pin the blame for the crucifixion on others.

    And a broken man buried with no ceremony, and no proper funeral whilst others celebrated a feast.

    We do not need to look far to see the passion played out in our midst.

    The violence being experienced by Ukraine at the hands of Putin is a real-life crucifixion story.

    The agony of those of us who experienced heart numbingly difficult funerals whilst others partied in Downing Street is a bitter passion tale.

    The suggestion that we should send those seeking refuge in this country on a one-way ticket to Rwanda is a bitter betrayal. A betrayal of this country’s international commitments. A betrayal of those in desperate need. Not one passion story but thousands of stories of people betrayed by those who should offer friendship, fairness and common decency.

    The government’s proposal to export the neediest and the most desperate to a land far away for “processing” is immoral, shameless and obscene.

    I say to the government today – You can’t outsource compassion. We are better than this.

    Seldom was resurrection hope, the message of Easter Day more needed than today.

    But Christians do not simply wring their hands on Easter Day.

    On Easter Day, we proclaim that Jesus Christ is risen from the dead.

    And it isn’t just that if that is possible for Jesus then it could happen to us. The Christian believe is that if that happened to Jesus then it will happen for us.

    It isn’t just our believe that if Jesus gets new life then the world might get new life. It is our conviction that it will! And that it does.

    We believe that death and betrayal, corruption and selfishness, bitterness and anger, violence and destruction… these things will never have the last word.

    These are not things to live by.

    Jesus Christ is risen from the dead and with his rising comes the news that the world is changed.

    We have known love so many times by the pain it has caused us during the pandemic. The pain of separation. The pain of death. The pain of not being able to comfort one another.

    Love is deep within us. And sometimes it hurts.

    But love is the root of God’s mission to the world. Love that will not let us go.

    It was love that brought Jesus into the world. And it is love that reaches into the very depths of hell to haul him out and us with him.

    And it is love that causes us to encounter the world through the resurrection of Christ. Love that tells us to proclaim that new life has come; that death is not the end.

    It is love, love buried deep, deep, deep within us that tells us to hope for, work for and believe in a world where pain and suffering will be gone. Where the tears will be wiped away from every eye.

    Where we will encounter love and hope and joy in every human life so that everyone who lives and breathes on earth may be able to hear that every bird is singing.

    Something happens at Easter which breaks the pattern of sin and death for good.

    And I tell you that it has happened this day.

    For if Christ were not risen from the dead, we would not be gathered here.

    In the name of the Father and the Son and the Holy Spirit. Amen.

    Media reports

    Priti Patel’s Rwanda plan ‘immoral, shameless and obscene’, says Glasgow cathedral provost – Scotsman

    Sending asylum seekers to Rwanda a bitter betrayal, says senior church leader – The Times

    Boris Johnson attacked by Glasgow priest over Rwanda scheme and partygate – The National

    Radio Scotland interview with Lucy Whyte – Good Morning Scotland 18 April 2022

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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