• That Damn Magnificat

    A sermon preached in St Mary’s Cathedral on Good Friday 2022

    There’s something about spending these three hours in a church dedicated to Mary.

    Through the year, we often get particular joy from keeping the Marian festivals. We’ve got more music in the choir library about her than about any of the others who accompanied Jesus in this life.

    We sing with her the Magnificat every Sunday at evensong. We share her joy. We share her hopes for a world turned upside down. Where the mighty would what they deserve. At last.

    In a church dedicated to Mary, because we pay attention to her, we get a unique insight into her Son Jesus. Because she was there. There at the beginning when he was born. There when he taught the learned teachers in the temple. There sometimes when he was teaching the rather more thick disciples and the adoring crowds. There when he performed the the first miracle – water into wine.

    What did she think when that one happened?

    Go my son. That’s the world we want. A world put right. A world where God breaks in and joy breaks out.

    But the trouble for us is that having accompanied her through all of this, we now find ourselves in his company again.

    Mary stands at the foot of the cross. It is almost unimaginable that she was able to stay. But presumably unimaginable for her to leave until it is over.

    And a few other women comfort her and stand beside her in her agony.

    And John, the beloved. He’s there too. Ready to take her in.

    We enter into Mary’s experience when the going is good. How on earth do we enter into her experience today.

    Can we see this day through her eyes or is it entirely beyond what we can bear to think of?

    It is common in newsgathering to tell the story of disasters through the tears of parents weeping for their children. Mothers particularly.

    A whole war may be too much to take in. A whole nation invaded is expressed in arrows on a map, nothing more. A whole cities get bombed and we struggle to know one from another. It happens over there.

    But a mother’s tears at a crucifixion…

    Harder to ignore. Harder to walk on by.

    Theological concepts are broken by the crucifixion.

    Theories of how we are reconciled to God circle the crucifixion scene like vultures.

    They are too big to grasp. And they offer no comfort to a mother weeping either.

    What does she think as she stands there?

    Can she think? Can she process this?

    Raw. Present. The pain. The agony. The tears.

    Three hours is long enough to think. This is a cruel death for those being crucified. This is a cruel death for those watching.

    I’ve been haunted by a question this year as I try to keep company with Mary at the cross.

    Did she hold fast to what she had believed about God – all the things that she had taught him?

    Or did it all break down on that day?

    One of the things that I love about Mary is that her spirituality seems to be about two things which she ties together.

    The world being put right is one of her themes.

    And the joy of singing God’s praises is another.

    Now you can find plenty of other saints who loved those things. But Mary uniquely brings them together.

    My soul magnifies the Lord. And my spirit rejoices in God my saviour.

    He has shown the strength of his arm. And the proud and the mighty and the rich have got their comeuppance at last.

    It is joyful spirituality. Full of cheek and full of fun.

    And oh, how often when I hear Jesus giving clever answers that bring God right into the lives of people who need God most, or when I see him turning over the tables of those who are corrupt, I think, I bet he got that from her.

    But as she stands at the cross, what on earth goes through her head.

    What questions does this hell scene raise for her.

    Does she keep repeating to herself again and again, “The mighty will be brought low. The mighty will be brought low. The mighty will be brought low”.

    Or is it worse than that.

    Does she loose faith with it all today?

    As she looks on and smells death all around her does she call on God.

    We have no words from Mary on Good Friday. Nothing is recorded from her.

    I don’t know what she said.

    But I guess that had it been me, I wouldn’t be singing of the goodness of God nor of a world put right.

    I’d be thinking, “Shit! The bastards have won. I wish I’d never brought him up the way I did. What could I have done differently? I should have taught him to keep his mouth shut more.

    That damn Magnificat. Look where it has got him.

    I sang, God has filled the hungry with good things.

    But I’ve not eaten in hours and I never want to eat again. My stomach is in knots as he twists and turns in agony.

    I sang, from this day all generations will call me blessed.

    But from this day all generations will call me cursed.

    I sang about God sending the rich and the mighty and the powerful away empty.

    But they’ve won. They’ve won. They’ve beaten him.

     

    `I sang, He has come to the help of his servant Israel.

    But God hasn’t come to his aid. He hasn’t turned up at all.

    I sang about the promises that God had made to our forebears to Abraham and his children forever.

    But he has forgotten me today.

    It is finished.

    My song is finished.

    And I’ll never sing again.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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