• Yesterday

    When I came to St Mary’s (yes, nearly 7 years ago) I was installed at a splendid service at which my former bishop, the Rt Rev David Chillingworth (now our Primus) preached. In his sermon, he referred to my time at Bridge of Allan and how the people there described my ministry when he went to meet them after I had left.

    The thing that he commented on in that sermon was that people had said, “Oh, the thing about Kelvin is that he knows how to throw a good party”. One or two people got the wrong end of the stick at that comment (yes, choir members, that’s you I’m talking about) and thought that my life in Glasgow was going to be all about parties in Praepostorial Towers.

    What they didn’t realise at the time was that Bishop David, and indeed my former congregation, were referring to the liturgy. For various reasons, St Mary’s wasn’t a terribly celebratory church when I came here and I’m guessing that folk just couldn’t imagine that Bishop David was talking about What Goes On In Church. My installation service was a burst of great joy that people still sometimes talk to me about and I hope it was a great sign of things to come. That was the intention anyway. The truth is, I think that we’ve got something worth celebrating in church and I get no greater delight than being around when the people of God are enjoying what they’ve got to celebrate.

    Thus, though I love the greater feasts of the church and try to wind everyone as far up the candlestick of joy as I dare, it is often the lesser feasts that give me the greatest kick. Generally speaking, I think that if all is well in a congregation, it is the duty and the joy of the clergy simply to let the joy out of the box and not keep it stuffed inside. Sometimes you don’t need to do much either – just let it happen. We’ve a God who says “yes”, after all.

    It was only really on Thursday evening that I realised that this weekend was going to be as special as it was. Saying yes to people gets you a long way.

    We had a visiting choir, from Groton School in Massachusetts. It wasn’t just that though as it is a choir run by someone who was on the musical staff here at St Mary’s when I came here – Chris Hampson. So there were friendships to be renewed and new friendships to be made. Frikki Walker, our musical maestro put them all through their paces in his own bubbly style and we were all set for a great Sunday.

    But then somehow, Sunday – Refreshment Sunday, took wings. Our choir sang with the American choir and so the congregation was treated to a procession of 70 odd singers, most of whom were under twenty. I don’t know whether it was because word had got out, but we soon started to have to ask people to share service sheets and by the time we got to communion we realised we hadn’t allowed for enough communion hosts. The God of surprises had turned Refreshment Sunday into a foretaste of the Great Feast that will come to us. Well, will come to us, if He rises.

    We had the Return of the Prodigal as the gospel reading and a cracking sermon from Cedric Blakey the Vice Provost. (You can watch it again online here: http://thecathedral.org.uk/2013/03/10/sermon-preached-by-the-rev-cedric-blakey/) Then we had visitors from Malawi to welcome who were here to talk about subsistence farming. (They are the people directly connected with the rice we sell on the Fair Trade stall every week). And there was the God Factor going great guns with a session on the Bible and the news of people being confirmed and baptised at Easter.

    It was a Sunday which was more than the sum of its parts though. The snow was blowing around outside the church yesterday. Inside, I think it was angels.

    Dear Lord.
    When I get cynical about the church,
    help me to remember Sundays like this one.
    Amen

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Posts

  • Long day

    Today is one of those long days. A meeting at 0930 to discuss the organ project kicks it off, and it won’t be over until after the Area Council tonight. The Area Council is the forum for local Episcopal churches and this month is discussing the pastoral issues arising from the welcome that the Episcopal…

  • Yesterday

    I spent part of yesterday in the company of someone who believed that she is called to the priesthood in the Roman Catholic church. All eyes were on Rome yesterday. Today, most of my Catholic friends are lifting their eyes and looking into the future.

  • Mail

    I arrive back from my brief post-Easter break to a pile of mail. One of the first I open is unsolicited mail sent from America. It is from a “healing and renewal community” who do not give a return address. Amongst much encouragement to praise God, I find that I am compared to sewage water.…

  • I’m having a week off from blogging. Normal service will be resumed by 6 April 2005