• Looking back at last year’s predictions

    Time to have a look back at the predictions I made at New Year last year.

    The Diocese of Edinburgh will have a new bishop by this time next year. (There is currently an Episcopal vacancy). However, they will have been unable to select a bishop from the first list and will end up chosing a bishop from a new short list prepared by a second preparatory committee.

    I got this one wrong – the Diocese of Edinburgh chose someone from the first list.

    The Scottish Episcopal Church will vote in principle against taking a path that would lead to the Anglican Covenant being adopted in Scotland, whilst also affirming that it regards the Communion as important and life-giving. The vote will be closer than people think.

    I got this one mostly right. The SEC did precisely what I expected it to do except that it was not a close vote at all, it was overwhelming.

    The Scottish Government (as it really will be by then) will still not have brought in marriage for same-sex couples but by this time next year we will know how they propose to do it. I think that they will allow such marriages to be in a religious context but fear that this will only be for religious denominations who opt in. This will lead to trouble in churches like the Scottish Episcopal Church. Those who completed the Government consultation on behalf of the church will rue the day they completed the response. (“We should beware of what we ask for in future” will be muttered below several mitres).

    I don’t think I was far out with this one. The muttering in Scotland is still to be heard out loud. It can already be heard quite loudly from the Church in Wales.

    There will be further significant losses for the Liberal Democrats who will face a wipe-out in local elections north of the border. The message from party leaders will be that we need to keep on with current policies, times were bound to be hard, it was always going to be difficult, government is tricky but it will all be worth it in the end. Activists will pour scorn in private and increasingly in public. The country will refuse to be fooled (this time).

    I wasn’t far off.

    Labour will lose control of Glasgow City Council but Obama will retain the White House though America will seem more divided than ever. We might hope that he governs more bravely if he does get four more years.

    Half right – Labour didn’t lose control of Glasgow but Obama did retain the White House. America certainly seems divided.

    At least one Liberal Democrat MP will cross the floor and join the Labour party.

    I don’t think this has happened thought there has been talk.

    At least one gay Anglican bishop in the UK will be outed. (And if the Telegraph decide to do to the Church of England’s dirty linen what it did to the MP’s expenses, there will be a great deal of wailing and gnashing of teeth).

    I don’t think this has happened but, my goodness, there has been a lot of talk!

    The Archbishop of Canterbury will resign and take up an Academic post. His successor will not come from York, nor from the North-West, nor from the capital (too many tiaras to carry and too damaged by the Occupy movement), nor from Bradford, nor from anywhere outside England (made that mistake last time). No, the new ABC will come not from the North, not from the West, not from the South but from the East.

    Well, the ABC did resign in favour of an academic post. His successor was a surprise. I was hinting at the Bishop of Norwich who was certainly much talked about in the latter stages but I never saw Justin Welby coming through. Indeed, a year ago, I would have been likely to suggest to anyone making that prediction that such an appointment would indicate a surprising lack of confidence in the current leadership of the Church of England.

    Increasing pressure will be put on Muslim and Jewish communities over the way animals are slaughtered. This one is a bit out of left field, but I think this might take off. Activists from the right (anti-immigration) and the left (animal welfare) and also single issue animal-rights people and secularists could all push this and push it together. Those wanting to defend such religious customs ought to get their arguments in order. I’m not convinced that they will win either and won’t find much support from their liberal Christian friends this time.

    This one has not taken off as an issue but it simmers, I think. May still bubble up.

    The UK government will re-introduce fox-hunting with hounds as an antidote to the dire economic circumstances.

    Again, no action but plenty of talk, particularly on recent days.

    More UK riots.

    I think I got this blessedly wrong.

    There will be further Evangelical splinters over gay rights.

    Again, this is happening but I expect it will become increasingly public in the coming months.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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