• Remembering and Forgetting

    A sermon preached on 14 November 2021

    We live in precedented times.

    Oh yes, I know what everyone has been saying for the best part of the last two years. They’ve been saying that we live in unprecedented times.

    Times we could never have imagined.

    Times we could never have foreseen.

    Times that were different to every time before them.

    Yes, said, every newspaper and media outlet. These are unprecedented times.

    But we only think that these times are unprecedented because in order to cope and survive, our species has developed ways of forgetting things alongside ways of remembering them.

    I think I may already have spoken from the pulpit about the dinner that I had just before lockdown when someone connected to the debate about how to address the climate crisis said to me, “We’ve just got to turn to the apocalyptic passages in the bible – it is the apocalypse that makes most sense now”.

    The gospel reading today has more than a whiff of the apocalypse about it.

    Nation will rise against nation and kingdom against kingdom; there will be earthquakes in various places, there will be famines. This is but the beginning of the birthpangs.

    It is easy to get carried away with this kind of thing. Easy to see that it predicts our own panic, our own fears, our own sense of desperation.

    In my wanderings through different religious experiences before I found the practice of faith that I now have, I met the apocalyptic in several places. And prophets too sometimes – prophets of doom who could see the signs of the end times all around. And thought that bad things happened to remind people to turn to God because God is cross.

    And some of them would take it far too far, trying to use all kinds on nonsense to predict the precise time and date on which the world would come to an end and Christ would return to save the saved and damn the damned.

    Many of them were harmless despite their gloom. Some were trouble though.

    And as I’ve grown older, I’ve learned that there’s more to be learned about God by seeing the good things in life as reasons to turn to God in thankfulness rather than seeing the bad things in life as reasons to conjure up a God wants to harm us.

    God never desires our harm. Not for a moment.

    We are God’s beloved. Not the object of God’s anger.

    Beloved in times of war. Beloved in times of plague. Beloved in times of famine.

    Beloved when we need most to be beloved.

    When bad things happen they remind me now that God is good. And God loves us in the places where we are afraid most of all.

    When we turn to the apocalyptic in the bible for our readings – and a lot of them come to us in the lectionary over the next few weeks, it is important to remember that we are not reading fortune cookies. These are not predictions of what’s coming next.

    You can read the apocalyptic in scripture as a foretelling of your own fears if you like. But a more authentic way to read it, I think, is to read it more as an outpouring of how it felt to be the writer in desperate times. It may give us compassion for those who were desperate. It may give us compassion for those who are desperate now.

    And the love of God puts down deep roots in compassionate soil.

    The apocalyptic fascinates us because the human psyche finds it easy to forget where people have gone before. That’s why we sometimes need explicit calls to remember.

    It feels as though our time is particularly barbaric, particularly cruel, particularly insidious.

    And yet reading the apocalyptic can maybe remind us that it has often felt that way. Maybe that it has always felt that way.

    Modern newsgathering and social media have particular ways of amplifying the horrors of the current age. The apocalypse comes to us in newsprint and on our phones in bite sized tweets daily, hourly, by the second.

    And yet, a human being is less likely to die in battle than at any time in recorded history. Thank God.

    And yet, modern science makes facing this pandemic utterly unlike facing any before. Thank God.

    And yet, we have means of communicating with one another that have given us companionship and connection that we could never have dreamt of before – even allowing us to worship like this today. Thank God.

    Apocalyptic writing is a tool for us not a statement of fact.

    It is, and probably always was, both a statement of fear and a call to action.

    When we hear wars and rumours of wars – we are called to peace.

    When we hear of earthquakes and natural disasters – we are called to exercise compassion.

    When we hear of destruction and devastation just around the corner – Climate Change is our most present example of a dawning apocalypse – we are called to change our ways and make change happen on a global scale. Called to love this planet. Called to exercise redeeming love.

    These things are attributes of God. Peace. Compassion. Redeeming love.

    We are made in the image and likeness of God. These things are hard-wired. We have them within. And we can let them roam free in this world.

    The apocalyptic writing that we hear in today’s gospel and the apocalyptic writing that we see in today’s newspapers are, each alike, calls to join in God’s mission.

    Peace. Compassion. Redeeming love.

    For all people. For every place on earth. Forever.

    Amen

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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