• Cathedral as Emergent Community

    Cathedrals are doing quite well.

    Now, as with all generalisations and stereotypes, this is both sometimes true and sometimes not. However, it is something that quite a lot of people are talking about.

    The recent Grubb Institute report had some astonishing statistics suggesting that large portions of the adult population in England had entered a cathedral within the last year. Futhermore, people seemed to think of cathedrals as places which projected spiritual values and were places where the life of the spirit could be nourished and blessed.

    I’m always interested in reports like this. The danger of them is that they make cathedral people smug and non-cathedral folk cross and jealous. However, it is important to try to listen to what is behind these reports of success in order to see whether there is something in the life of cathedral congregations that can be shared in other contexts. I happen to think that there is.

    I was very struck recently by a conversation with someone in St Mary’s. We were talking about the emergent/emerging church phenomenon. There’s lots more to be said about that, but for now, we’ll just live with the idea that it means new, non-traditional ways of being a Christian community – pub church, late night church, fresh expressions of church and all the ballyhoo.

    (I was entertained recently by the idea that I might get a grant for something to do with our regular Sunday morning liturgy by branding it as Mass Church – a Fresh Expressions Experience).

    Anyway, back to the conversation. I was saying to someone that I sometimes wonder whether there might be space for an emergent expression of faith within St Mary’s. Some places have done this quite well, maintaining a fairly trad service in the morning, for example alongside an alternative community late on a Sunday evening. Maybe we are doing this already a bit with the Open Silence (an hour of shared silence on a Sunday evening) that takes place once a month.

    I was musing that I was surprised that we had not got a more confident, weekly Fresh Expression going in St Mary’s and also noting that Scotland does not seem to be particularly fertile ground for it. As with Alpha, Fresh Expressions sometimes seem to be more of a thing south of the border than north of it.

    The person I was talking to said, “Hmm, yes, but you’ve got to remember that you’re allowing the cathedral congregation to be a fresh expression…”

    It was one of the moments where all the lights seem to turn on at once.

    “Yes,” he said, “you’re allowing the congregation to grow using the themes that the fresh expressions people use. Remember that many of us here never expected to find that our faith could be sustained in a traditional church. Many of us thought that we had moved beyond all that. We’re all surprised to find ourselves here.”

    What an interesting thing to think about.

    Here are some of the themes that I think are sometimes floating around the emerging/emergent experience which I think we are playfully engaging with in and around St Mary’s:

    art mattering
    visual stuff being important
    online being integral
    networks of smaller groups making up something bigger
    ability to live with apparent contradictions
    freedom to experiment
    radical hospitality and welcome
    LGBT/Straight inclusive
    embracing tradition without being hidebound
    influence of monastic patterns, rhythms and themes
    not being embarrassed by joy

    Ring any bells with you?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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