• Guest Post: How to Hear a Sermon by Rosemary Hannah

    In this guest post, Rosemary Hannah reflects on how to hear a sermon. Rosemary teaches in TISEC, has just written the definitive biography of the Third Marquess of Bute and is a member of the congregation at St Mary’s.

    ‘I always listen to the sermon, knowing the word of God will reach me through it,’ he said, his face that misleading mask of innocence his class knew so well. We waited.

    ‘Of course,’ continued the Rev Jim Whyte, later to be Moderator of the General Assembly of the Church of Scotland, ‘Usually the word of God comes to me that the sermon is quite wrong.’

    To sit and listen to a sermon is a spiritual exercise. You settle back, and expectantly open yourself to God, and almost always he does speak. If you are listening to one of the Jim Whytes of this world, His word can be astonishingly direct. If you are listening to one of those who preached to Jim, it may easily come in other ways.

    Listening to a sermon is like beach-combing. Who knows what delights lie ahead? Anything from old rubbish through to bleached driftwood, birds crucified by the sea, or polished gems and gold rings. The important thing is to be awake to what may be there, for it may be anything.

    Each preacher has their own style. Generally Kelvin prefers a beguiling circuitous route to lead his listeners, apparently effortlessly, where he wants them to go. But there is also the sermon which takes the hard direct route to lead you into the experience of faith, sharing something of the anguish of the preacher; sermons it is a privilege to hear. Or you may get a discussion of any number of issues in a passage; something to puzzle over. I once sat for some years and listened to a preacher who specialised in picking Scripture apart so you could see the warp and weft of it, and I think I learned more from that than any other set of sermons I have heard; not so much the content of the passages, but how to square up honestly to the writing, and to trust the writer’s intelligence. Just occasionally there will be the sermon which suddenly throws open a door to a Biblical passage so that you see for the first time what it really means. This is for me both the most exhilarating and the most meaningful and the rarest of sermons.

    Then there are the sermons which start up some little wader on the shore. Sermons where you stop listening to the content being laid out from the pulpit and follow some delightful distraction set off by it. So the Good Samaritan used oil, you find yourself thinking, which is not so different from the ointment you buy to heal the dog’s cuts. You wonder how effective old remedies actually were, and how many scars the poor man who fell among thieves ended up with, and did he get word to his wife, and did somebody ever … That is all fine. Contemplating what childhood traumas caused the preacher’s attitude to life, or what execrable theological education formed his thoughts may seem less noble but be equally useful to those with responsibilities along those lines, or those seeking to awaken the need to care compassionately for the speaker in daily life – and dear knows our preachers often need care.

    But as you settle back into your comfortless seat (and actual chairs are far less accommodating than pews and nothing is at all like the squashy sofa I always think would be best place to listen to a sermon from) as you settle back, just remember to be open to everything, including the small voice which tells you God is actually nothing at all like the preacher imagines She is.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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