• Chant Matters – Compline at St Mark’s Cathedral, Seattle

    I’ve been to some interesting services in the last few weeks. None more so than going to Compline at St Mark’s Cathedral in Seattle recently.

    Now, Compline at St Mark’s is pretty famous. For over fifty years, a men’s choir have been singing Compline (which is a service of late night prayer) on a Sunday evening. It happens just about every week and is a very beautiful thing indeed. Imagine the King’s Singers with about 30 members and you are not wide of the mark. The service is broadcast on local radio in Seattle and has been since 1962 and is now available on the internet.

    The trouble is, gorgeous though the music is, and it is very gorgeous indeed, hearing it is no substitute for being there. For Compline at St Mark’s is one of the great spiritual experiences that this world offers not simply because of the music. You can, if you are minded, experience lovely choral music in lots of places. My own congregation offers Choral Evensong on a Sunday evening  and very wonderful it is too. There are lots of places which do the same. You can even find Compline in various degrees of gorgeousness in all kinds of other places. No, what makes it special at St Mark’s is the crowd.

    You see at St Mark’s, they get hundreds turning up. The service takes place at 9.30 pm and lasts half an hour. Most of the crowd are in place quite a while before the action begins. And those hundreds are young. The majority looked to me to be less than 25 and I’d guess that there were 500 there on Sunday evening, maybe more.

    Think about that. Five hundred people on a Sunday evening, mostly young. I know there are churches in the UK who can get those numbers but generally they are few and far between and generally speaking they are not offering Compline.

    They don’t just sit either. They sprawl. They lie down. Some bring blankets. They inhabit the sanctuary and lie flat on their backs. They loll.

    The only movement in the service comes at the Creed when everyone leaps up and stands as they are able facing liturgical East. As they rise it looks like a scene from a Stanley Spencer picture. The dead rise. They stand for the creed.

    Then they loll once more.

    I found myself thinking that I had never seen anything like it until I remembered that I had. It was all rather like that wonderful Weather Project that was in the Turbine Hall at Tate Modern a couple of years ago where they put mirrors on the ceiling and hung a large sun in the air. People laid on the floor there and gazed up to the mirrored heavens. Now though there were no mirrors, the Cathedral of St Mark, Seattle is rather reminiscent of the Turbine Hall at Tate M. Except that the cavernous Turbine Hall has a good deal more charm.

    St Mark’s looked to me to be as ugly as sin though it was considerably improved by scores of lolling, youthful bodies.

    That’s part of the puzzle about this Compline. Who are those young people and why do they come? No-one seemed to really know. They did not strike me as being people who generally attach themselves to any other form of organised religion.

    That service breaks almost (and that almost is important, as we shall see) rule in the How to Attract Young People Big Book of Church Growth.

    The building is as close to hideous as makes no odds.
    The choir sing from behind a pillar and can’t be seen.
    You don’t get a service sheet on the way in. You don’t in fact get anything.
    The service is uncompromisingly old fashioned.
    The service is based around Plainsong Chant.
    There are no guitars. Not one.
    It is unaccompanied by anything.
    You don’t get to do anything.
    You don’t sing.
    You don’t speak.
    You don’t engage.
    You don’t form community.

    And still they come. Hundreds of them. Every week they come.

    Of course, there is one rule that they don’t break – there is a sense of mystery and awe and wonder about the whole thing. And there is beauty.

    If I am coming to any conclusions about what churches need to develop in order to attract people, emphasising mystery, awe, wonder and above all beauty would be right up there high on the list.

    I’m still processing what I saw when I went to St Mark’s. I’ve also a lot to think about from other places that I’ve been, about which there will no doubt be more later.

    For now though, imagine 500 mostly young people sprawled out in church; in your church if you like, many lying around the altar.

    Who told them they could do that in St Mark’s?

    Who tells them they can’t everywhere else?

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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