• The Apology Nick Clegg should have made

    I’d like to take a few moments of your time to clear the air. It is obvious to me that significant numbers of people who voted for the Liberal Democrats at the last election have felt let down by how the Liberal Democrats have behaved in government. The reality is that we have let down not only those who voted for us but most particularly those who worked hardest to put Liberal Democrats in parliament. The time has come for me to put on record my thoughts about this and then make some suggestions as to the way forward.

    Firstly, there is no doubt that people have been disappointed that we formed a coalition with the Conservative Party. I make no apology for doing so. The country needed a stable government, we believe that coalition government can be a good thing and I’ve fought every election because I want a share in power in order to implement liberal policies and make the country a better place for all. However, the manner in which we entered into this coalition was not good for the country. People needed to be able to see that we were fighting within the coalition for the values we hold dear. Instead of that, people saw us as those who were enabling the Tory party to have its way, cutting much needed taxation, promoting policies to benefit the few rather than the many  such as the removal of essential benefits and further emphasising the North-South divide in the UK. We should have been much more cautious. We should have opposed such plans both publicly as well as privately.

    Secondly, it is obvious to everyone that we made a big mistake on tuition fees. We should not have gone back on our pledge to vote against tuitions fees. It was not merely foolish politically to be photographed making those pledges, it was fundamentally wrong to break them. I now take full responsibility for advising others in the party to do so and I will take the consequences of those decisions. I make no apology for wanting the best eduction system in the world and wanting the fullest access to be available to it regardless of the income of students. My generation benefitted from easy access to Higher Education and I believe it is necessary not merely for the well-being of students but also for the well-being of the country. We need to educate in order to grow.

    I apologise for ever suggesting that the country could not afford this. There was always money available in the form of increased taxation. We were uniquely placed for making the case to the country that investment in our educational establishments and in our young people was an investment that Britain could not afford to avoid making.

    Thirdly, I have heard that voices who say that we were not ready for government. Unfortunately, they were right. However, engaging in politics at the highest level teaches you hard lessons and the fact is that we are now a party of government and Britain needs a strong liberal force in parliament. Whether as a loyal opposition or whether we are in government, we need to bring creative liberal answers to the problems which beset us. However, it is clear that we will be unable to do this whilst the country does not trust us.

    I take full responsibility for these mistakes. The people of the UK need our values. Many trust our values and many more will come to believe in what we stand for. However, this can only happen if trust can be rebuilt in the public sphere.

    For these reasons, the time has come for change. I am sorry for the mistakes that I made. I know that a liberal Britain can only come about if I now step aside and allow other more trusted colleagues to put the case to the people. For this reason, I shall resign the party leadership and concentrate my efforts on retaining my Sheffield seat. I want a party I can feel proud of. I want a country I can feel proud of. And I commit myself to building a better future where the all the people of the UK are free to prosper.

    Thank you.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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