• Installation/Institution

    For the next three months, I’m on sabbatical from St Mary’s, enjoying the freedom that Bishop Gregor and the congregation have given me to think and reflect and grow.

    The last formal thing that I did as Provost of St Mary’s before sabbatical time started was to go to the start of a new ministry – the installation of the Very Rev Nicola McNelly as the new Provost in the Cathedral in Oban.

    It was a very splendid affair indeed. St John’s was as spruced up as St John’s can be and the place was nice and full to welcome Nicola. There was a good turn out from the Province too and Bishop Kevin preached an excellent sermon. The gist of it was that people treat the words ‘We’ve never done it this way’ as being somehow equivalent in their thinking to the seven last words of Jesus and then proceed to crucify the church over them. In passing, he made reference to the analogy between the way God loves us and the love that human beings have for one another. And yes, he was quite explicit that this means the love that men and women share, that men share with men and women share with women.  (I hinted afterwards to him that one of our Scottish newspapers has a new devotional slot on its front page just crying out for a sermon like that and that he should send it in).

    Jolly party afterwards at which old friendships were made and new one’s kindled. Always fun to meet people whom you have seen and hear about online but suddenly meet in the flesh. (Or indeed, fun to hear a twitter contact singing Calon Lân at the start of the liturgy – which happens to be one of my favourite tunes).

    So then on to sabbatical time.

    And the first thing I go to on sabbatical is…?

    Yes, the start of a new ministry with an induction service for a new Rector. Different bishop (This time the Bishop of New Westminster) but so very much the same that it was uncanny. Same opening hymn, same joy, same sense of purpose and same kind of happy crowd of people enjoying being together and celebrating the hope and expectation that a new ministry can bring.

    One of these services did have a handbell choir as well as a choir of voices and one did not though.

    Interestingly, both services managed to make sense of the now ‘traditional’ giving of gifts (keys, bible, oil, bread and wine etc) to the new provost/rector. In each case, the giving of each gift was followed by a statement from the person concerned inviting the congregation to share with them the giving of the gifts for the sake of the world.

    I can sometimes come away from such services depressed for it feels as though we have encumbered the incumbent with more than they should decently be expected to bear. In both these services though it felt as though purposeful, healthy leadership was being seen as part of a healthy collaborative endeavour of God’s people.

    So, blessings to the new ministries I’ve seen commence this week. God bless them one and all.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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