• Easter Sermon 2021

    Lent has been long enough.

    This Lent particularly has been long enough.

    Just over a year ago we locked down in the middle of Lent. And it feels as though that existence has been going on in one form or another ever since.

    Most people have embraced the need for the lockdown lives that we have been living. And this itself is a miracle that we should not ignore.

    Collective altruistic action on such a mass scale to protect life and human flourishing is a miracle of no small stature.

    But Lent has still been long enough.

    We have known discipline in our lives from last year’s Lent to this year’s Lent like never before.

    And Lent has been long enough.

    One of the ways that I’ve learned to keep holy week is to look for resonances of the Passion stories around me in life today.

    Back on the streets of Jerusalem, one of the stories of holy week that always troubles me is that it is the same crowd that cries hosanna in the streets that goes on to cry crucify.

    This year it is the same society that clapped for carers in the streets that has been unable to agree decent pay and conditions for those whom they once applauded.

    Lent has been long enough.

    Back in Jerusalem it is an out of town African – Simon of Cyrene who carries the weight of the cross on Good Friday and then disappears from view.

    In our own times, black and ethnic minority people in our land have carried the weight of the corona pandemic in far more disproportionate numbers than they should have done. And that fact seems to be disappearing from view.

    It is no help for a government report to claim there is no structural racism in society when black and ethnic minority folk have been dying in greater numbers than everyone else.

    Indeed, that kind of claim is what structural racism looks like and sounds like.

    Lent has been long enough.

    Back in a garden close to Calvary a stone is rolled in front of a tomb by a group far too small to have been the only mourners at Jesus’s funeral.

    And dear God, have we known the tomb this year? And how we have known the pain of being banished from the sides of those whom we love, as they have lived, and died and been buried.

    Lent has been long enough.

    But Lent, in our tradition, doesn’t go on forever.

    It comes to an abrupt end with startling news – that Jesus Christ is risen from the grave. Death is not the end. All that we ever assumed is turned on its head.

    Jesus is alive. And with us. And nothing will ever be the same again.

    The discovery of the resurrection on that first Easter day was hard to comprehend. It is hard to comprehend now.

    Yet for two thousand years, Christians have proclaimed that death does not have the last word, that all that rots the human Spirit is defeated, that new life is our heritage and our hope.

    New life is the new normal.

    The Easter proclamation means – and has always meant, that the old normal wasn’t working. Something new – so very new is here.

    And yes, you can feel and know that it is real it in our own times too.

    The resurrection is proclaimed in the kindness of strangers – and there has been much of that this year.

    The resurrection is proclaimed in those searching for a new and sustainable way of living on this earth.

    The resurrection is proclaimed when those fighting for justice taste its sweetness.

    The new normal is faith and hope and joy and love.

    And it is all, yes all that we need in our lives today.

    I see it when the flowers bloom from an earth that was frozen and hard and cold.

    I hear it in the song of the robin and the wren.

    I feel it as love, wherever love is found.

    Jesus is risen from the grave. The old has passed. Lent has been long enough.

    New life – the new normal is here.

    A year ago, I thought that as a congregation we were in serious trouble. How could we survive being locked down and closed?

    As a congregation we thrive on meeting new people every year and sharing with them the open, inclusive, welcoming love of God that we proclaim in this place.

    I thought we would be facing serious decline because no-one would be turning up in lockdown.

    In fact, people have continued to turn up – online for some, in person for others.

    And there are people worshipping both online and in church this Easter who simply were not around last year.

    This is what I want to say to anyone who is discovering Jesus for the first time.

    Christians don’t always get things right. We bumble along, just like the first disciples, misunderstanding God, betraying the new life that we hope to live into and make a mess of all kinds of things.

    But we have met, in Jesus Christ, someone who has changed us and whose message matters so much more than that.

    God loved us enough to want to join in with all the mess and dirt of our world. In the person of Jesus, we get to know God with a human face.

    He shared all our sufferings and sorrows whilst he was with us on earth.

    All the reality of human struggle and human pain.

    And he is risen from the grave.

    From beyond the tomb, he calls us to live as new people. People for whom life is the new normal, love is the new normal. Joy, goodness and peace are the new normal.

    And nothing will ever be the same again.

    You want to know whether all this is true?

    Well, if Christ were not risen from the grave, we would not be gathered here.

    Especially this year.

    In the name of the Father and of the Son and of the Holy Spirit.

    Amen.

10 responses to “Advertise, advertise, advertise!”

  1. Matt Hanson Avatar

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  2. Eamonn Avatar
    Eamonn

    How naff can you get? It was worth listening to a professional advertiser’s comments on the Lichfield advert on the Sunday programme on Radio 4.

  3. Gavin Drake Avatar

    Adverts that make people in the church feel comfortable are likely to be completely irrelevant to people outside the church. As the instigator and creator of the Lichfield football adverts campaign I stand by them – they did what we wanted them to do. We had a target and we achieved that target. The professional advertising chap on Radio Four was anti the adverts; but he was also anti the entire Christian message as a self-proclaimed militant atheist. His best effort? “Life” – which is a campaign he created for the Billy Graham missions 20 years ago. Hardly creative (now, 20 years on) nor fresh. His message was that the church should get rid of Jesus, God and all the “after life” stuff and concentrate on making people feel good now.

    One final thought, in this blog entry aren’t you demonstrating the Christian Christmas grumpetyness which you appear to be criticising in others?

  4. kelvin Avatar

    Thanks for your comments Gavin.

    You are quite right about my grumpityness though I was not particularly being critical of it in others. Indeed, being able to rely on other people’s grumpityness is one of the things which has ensured a lot of exposure for the CAN ads, for example, the Bad Hair Day campaign and the Meek, Mild As If one. It was the (mock?) outrage of the christian community that got those ads talked about.

    I’m a fan of what the CAN do, which I perhaps did not make clear in the above blog entry.

    I’d be interested to know what the target was and how achieving it was measured.

    I have to confess to feeling embarrassed by the Lichfield ad but then of course, it was not aimed at me.

    I also commented about past CAN campaigns here and here.

  5. Kennedy Avatar
    Kennedy

    Having listened to the CAN adverts, I am left asking what the message was and who was the target audience? If the intention was to familiarise the audience with the characters and motifs from the Christmas story then OK, but there is more that could be said in the time.

    You’ll permit me a small plug for the stuff that GRF produce.

    Have a listen:

    http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3

    Yes, this uses the style of the M&S ads but I think that it communicates something about the Christian message and in a form that a non-church person could relate to.

    The judges at the Jerusalem Awards seemed to like it as they awarded it the premier award in the ‘Shorts’ category at their awards ceremony last week.

    If you are looking for creative audio to use in churches or schools then have a look at http://www.audiopot.org.

    Kennedy

  6. kelvin Avatar

    Thanks Kennedy. I like the M and S Ad. Very clever. I always like hearing Albatross (the music underneath) because it reminds me of someone I knew a long time ago who used to play it (on large pipe organs) during communion.

    One of the drawbacks of the ads that I was speaking about above is that they all depend on knowing the Christian story. That is perhaps legitimate in a Back to Church Sunday as it is presumably aimed at folk who have gone away knowing something or other.

    The line about the penalty does kind of imply that substitutionary atonement is what we believe though.

    The Lichfield ad certainly got a lot of coverage and if that was the intention, it succeeded.

  7. Elizabeth Avatar
    Elizabeth

    I must admit I found the racing advert amusing. The football ones leave me cold. Aside from issue about inclusivity and dubious theology, I think living in Glasgow has made me very wary of any connection between religion and football.

  8. Coxy Avatar

    I think that the football one is excellent, as does my wife (and she can’t tell the difference between Liverpool and Arsenal – I guess they do both play in red though!). How is it not inclusive of men and women? As I see it there is good build up play from Mary and Joseph before Jesus scores…

  9. kelvin Avatar

    Hi Nick

    I’ve just rescued your comment from a spam filter – don’t know why it got swallowed.

    At St Mary’s we tend to avoid language like “men” where what is really meant is men and women, “mankind” when what is meant really is humanity etc

    This affects things like the language we use for hymns.

    We’d never sing, “Brothers, this Lord Jesus, shall return again” for example. In a mixed crowd it just seems rude.

    There is an ongoing degate about how far to go with this policy but by and large, language inclusive of men and women is the norm at St Mary’s and exclusive language tends to jar and be distractive when you’ve got used to more inclusive language in church. Thus the ad is something we couldn’t use because of the use of the word “man” meaning something other than just men.

  10. ryan Avatar
    ryan

    The term “banter”, as featured in the ad, should also be used by no-one anyway (and only partly because of Chewing the Fat). O the amount of people that have endured abuse and had it expained away as “just banter”.

    Wondering if “male” ads like this are ok if one also does female-centered advertising, or if the whole idea is hoary sexism. St.Silas does a Women 4 Women thing which I believe is popular. No Men 4 Men though.

    Hope I’m immune from the st.silasite ensnaring spam filter
    ;-).

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